ads budget

Automate cross-platform ad budget allocation by applying the 70/20/10 framework to evaluate spend distribution across Google, Meta, TikTok, LinkedIn, and Microsoft ads. This generates prioritized budget optimization plans and flags campaigns for scaling or killing.

The 3x Kill Rule for advertising campaigns is a bidding strategy evaluation mechanism used to flag underperforming ads. It generates prioritized kill lists by identifying campaigns that fail efficiency thresholds, ensuring spend is reallocated to scalable ads.

You need the 20% scaling rule for bidding strategy when evaluating scaling readiness for active campaigns. It assesses whether campaigns can handle incremental spend increases safely, producing actionable recommendations for the next cycle.

Yes, you can evaluate MER and ROAS across multiple ad platforms simultaneously. The review assesses cross-platform spend distribution and bidding decisions to generate MER-like efficiency insights and prioritized kill or scale lists.

The best way to generate kill or scale lists for active ad campaigns is automating the review of bidding decisions and spend distribution. Applying the 3x Kill Rule and 20% scaling framework flags campaigns and produces prioritized optimization recommendations.