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ads-budget

Analyze paid advertising budget allocation and bidding strategies across platforms.

7.9k|1.2k|Updated Feb 11, 2026
Search Tags:#optimization#budget#scaling#advertising#ROAS#bidding#MER
One-click install
npx skills add https://github.com/AgriciDaniel/claude-ads --skill ads-budget-agricidaniel
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-budget
Source: https://github.com/AgriciDaniel/claude-ads/tree/main/skills/ads-budget
Command: npx skills add https://github.com/AgriciDaniel/claude-ads --skill ads-budget-agricidaniel

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you optimize your paid advertising budget allocation and bidding strategies to maximize return on ad spend and ensure efficient campaign scaling.

Core Features & Use Cases

  • Budget Allocation: Recommends budget distribution across platforms based on business type and performance using the 70/20/10 rule.
  • Bidding Strategy Review: Evaluates and recommends appropriate bidding strategies for Google, Meta, LinkedIn, and TikTok Ads.
  • Scaling & Kill Lists: Identifies campaigns ready for scaling and those that should be paused based on performance metrics like CPA and ROAS.
  • MER Analysis: Assesses overall marketing efficiency ratio.
  • Use Case: A user with a SaaS B2B business wants to know how to best allocate their monthly ad budget across Google Search and LinkedIn, and which campaigns to scale up or pause.

Quick Start

Use the ads-budget skill to review my current budget allocation and bidding strategies.

Frequently Asked Questions about ads-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize ad budget allocation across multiple platforms?▼

Ad budget allocation is optimized by applying frameworks like the 70/20/10 rule to distribute spend across platforms based on business type and performance. This ensures efficient scaling and maximizes return on ad spend.

What is the best bidding strategy for Google and Meta Ads?▼

The best bidding strategy for Google and Meta Ads depends on your campaign goals and metrics like CPA and ROAS. This Skill evaluates platform performance and recommends appropriate bidding adjustments to maximize efficiency.

How do I identify underperforming ad campaigns to pause?▼

Underperforming ad campaigns are identified using the 3x Kill Rule based on performance metrics like CPA and ROAS. This approach flags campaigns that fail to meet efficiency benchmarks so they can be paused.

Can I use the 20% scaling rule for advertising campaigns on LinkedIn and TikTok?▼

The 20% scaling rule can be applied to advertising campaigns on LinkedIn and TikTok. This Skill evaluates your campaign metrics and provides scaling recommendations to increase budget safely without breaking performance.

How does MER analysis assess marketing efficiency?▼

MER analysis assesses overall marketing efficiency by evaluating the ratio of total ad spend to total revenue. This Skill calculates your Marketing Efficiency Ratio to determine if your paid advertising budget allocation is sustainable.

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