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GiorgioBertolotti
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ads-budget

Analyzes ad platform performance to allocate budgets using 70/20/10, 3x Kill, and 20% scaling rules.

11|2|Updated Mar 18, 2018
Search Tags:#budget#scaling#ads#ROAS#bidding#mer#kill-list
One-click install
npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-budget
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-budget
Source: https://github.com/GiorgioBertolotti/dotfiles/tree/main/claude/skills/ads-budget
Command: npx skills add https://github.com/GiorgioBertolotti/dotfiles --skill ads-budget

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Budget allocation and bidding strategy across all ad platforms can be complex and error-prone, leading to wasted spend and missed ROAS targets.

Core Features & Use Cases

  • 70/20/10 rule, 3x Kill Rule, and 20% scaling rule guidelines embedded for automated recommendations.
  • Cross-platform budget allocation, bidding decision trees, and health scoring with MER metrics for blended efficiency.
  • Use Case: When your campaigns underperform, generate a kill list of underperforming assets and a scale list for winning ones to maximize ROI.

Quick Start

Provide current spend and performance data to generate a full budget and bidding assessment.

Frequently Asked Questions about ads-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize ad budgets across multiple platforms to improve ROAS?▼

Ad budget optimization improves ROAS by applying the 70/20/10 allocation rule, 3x Kill Rule, and 20% scaling rule to identify campaigns to kill, scale, or test, reducing wasted spend.

What is the 3x Kill Rule for ad campaigns?▼

The 3x Kill Rule is an ad bidding guideline used to generate a kill list. It identifies underperforming campaigns to pause, preventing wasted spend and protecting overall ROAS.

How do I use MER metrics for cross-platform bidding decisions?▼

MER metrics assess blended efficiency across all active ad platforms to calculate health scores. These scores drive cross-platform budget allocation and bidding decision trees.

What data do I need to generate a budget and bidding assessment?▼

Generating a budget and bidding assessment requires providing current spend and performance data. This input yields a final report with a kill list, scale list, and MER analysis.

When should I apply the 20% scaling rule to my ads?▼

Apply the 20% scaling rule to scale winning campaigns and maximize ROI. It provides concrete recommendations for incremental budget increases on high-performing ad assets.

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