ads-budget

To optimize ad spend and bidding strategy, you need to evaluate budget allocation and campaign performance using rules like the 70/20/10 distribution and 3x Kill Rule to identify campaigns for scaling or termination.

The 70/20/10 rule for budget allocation distributes ad spend by assigning 70% to proven campaigns, 20% to testing new opportunities, and 10% to experimental campaigns, ensuring efficient spend distribution across platforms.

You should kill or scale a campaign by applying the 3x Kill Rule and 20% scaling rule to assess campaign performance metrics against platform benchmarks, determining if bidding strategies are ready for scaling.

Yes, you need access to ad platform data and benchmarks to analyze campaign performance, as evaluating bidding strategy and budget allocation requires actual spend metrics to provide actionable optimization insights.

The best way to review bidding strategy appropriateness is to evaluate campaign performance against historical data, applying the 20% scaling rule to determine scaling readiness and identify inefficient ad spend.