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elihuvillaraus
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tracking-specialist

Implement and validate conversion tracking tags across Google Tag Manager, GA4, and server-side setups.

2|Updated Feb 25, 2026
Search Tags:#conversion#GA4#GTM#attribution#tracking#server-side tagging#meta capi
One-click install
npx skills add https://github.com/elihuvillaraus/skills --skill tracking-specialist
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: tracking-specialist
Source: https://github.com/elihuvillaraus/skills/tree/main/tracking-specialist
Command: npx skills add https://github.com/elihuvillaraus/skills --skill tracking-specialist

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill ensures that all paid media conversions are accurately tracked and measured across various platforms, preventing wasted ad spend and optimizing campaign performance.

Core Features & Use Cases

  • Conversion Tracking Setup: Implements and configures tracking for Google Ads, Meta CAPI, LinkedIn, and more.
  • Data Layer & Server-Side Tagging: Manages complex data layer implementations and server-side tagging for robust data collection.
  • Attribution Modeling: Assists in setting up and analyzing attribution models for better campaign insights.
  • Use Case: A marketing team is launching a new campaign and needs to ensure all conversion events are correctly firing and being reported in GA4 and Google Ads. This Skill will audit and set up the necessary tags and configurations.

Quick Start

Use the tracking-specialist skill to audit the current conversion tracking setup for the website.

Frequently Asked Questions about tracking-specialist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up server-side tagging for conversion tracking in GA4?▼

Server-side tagging for conversion tracking in GA4 is configured by managing complex data layer implementations and routing tags through a server environment to ensure robust data collection and accurate conversion counts.

Why are my Google Ads conversions not matching my GA4 data?▼

Google Ads conversions mismatch GA4 data due to tracking deficiencies like incorrect attribution modeling or missing tags. Auditing your conversion tracking architecture and validating tag firing resolves these discrepancies.

What is Meta CAPI and how does it improve conversion tracking?▼

Meta CAPI is a server-side implementation that shares conversion events directly from your server to Meta, bypassing browser limitations to ensure every conversion is counted and ad spend is measured accurately.

Can I use Google Tag Manager to audit my current conversion tracking setup?▼

You can use Google Tag Manager to audit your current conversion tracking setup by validating the implementation of tracking tags, reviewing data layer variables, and ensuring precise event reporting across platforms.

When do I need attribution modeling for paid media campaigns?▼

Attribution modeling for paid media campaigns is needed when analyzing campaign insights to distribute conversion credit accurately across touchpoints, preventing wasted ad spend and optimizing bidding performance.

What is the best way to fix inaccurate conversion counts in Google Ads?▼

The best way to fix inaccurate conversion counts in Google Ads is to audit your tracking architecture, implement precise data layer variables, and validate server-side tagging to correct suboptimal bidding and measurement.

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