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TarzanGhimire
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ads-budget

Evaluate ad spend distribution and bidding strategies across digital advertising platforms.

Updated May 24, 2026
Search Tags:#performance analysis#campaign optimization#budget allocation#bidding strategy#ad platform
One-click install
npx skills add https://github.com/TarzanGhimire/Claude-Ads-Skill --skill ads-budget-tarzanghimire
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-budget
Source: https://github.com/TarzanGhimire/Claude-Ads-Skill/tree/main/skills/ads-budget
Command: npx skills add https://github.com/TarzanGhimire/Claude-Ads-Skill --skill ads-budget-tarzanghimire

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill simplifies budget allocation and bidding strategy review for various ad platforms, optimizing spend distribution and campaign performance.

Core Features & Use Cases

  • Budget Allocation Framework: Implements the 70/20/10 rule for proven, scaling, and testing channels.
  • Bidding Strategy Evaluation: Assesses Google Ads, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads bidding strategies.
  • Scaling Assessment: Determines campaigns ready for budget increase based on CPA, CTR, and ROAS metrics.
  • Kill List Assessment: Identifies campaigns to pause or kill based on 3x Kill Rule and CTR benchmarks.
  • MER Analysis: Calculates Marketing Efficiency Ratio to evaluate overall health.
  • Use Case: An in-house marketer needing a quick review of Google Ads campaign budgets and bidding strategies can use this Skill to automate the analysis and generate recommendations.

Quick Start

Analyze and get recommendations for your ad campaigns by running the ads-budget skill with the latest performance data.

Frequently Asked Questions about ads-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize ad spend distribution across multiple platforms?▼

Optimize ad spend distribution by applying a 70/20/10 budget allocation framework, dividing funds across proven, scaling, and testing channels. This ensures balanced risk and growth across Google Ads, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads platforms.

What is the best way to evaluate bidding strategies for Google Ads and Meta campaigns?▼

Evaluate bidding strategies by assessing performance metrics like CPA, CTR, and ROAS against platform-specific guidelines. This determines if current bids are efficient or if campaigns require strategy adjustments for better ad performance.

How do I identify which ad campaigns to scale or kill?▼

Identify campaigns to scale or kill by applying the 3x Kill Rule and CTR benchmarks. Campaigns ready for budget increases are flagged based on strong CPA and ROAS metrics, while underperformers are added to a kill list.

Can I calculate Marketing Efficiency Ratio for large-scale performance data?▼

Calculate Marketing Efficiency Ratio (MER) by processing large-scale performance data to evaluate overall health. This analysis provides actionable insights into how effectively your total ad spend generates revenue.

Does this budget allocation framework support Microsoft and Apple Ads?▼

This budget allocation framework supports Microsoft and Apple Ads alongside Google, Meta, LinkedIn, and TikTok. It applies uniform allocation rules and bidding strategy guidelines across these supported digital advertising platforms.

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