Automate cross-platform budget allocation reviews and bidding strategy optimization.
npx skills add https://github.com/chriswestt/claude-skills --skill ads-budget-chriswestt
Please help me install this Agent Skill. Skill: ads-budget Source: https://github.com/chriswestt/claude-skills/tree/main/ads-budget Command: npx skills add https://github.com/chriswestt/claude-skills --skill ads-budget-chriswestt
Budget allocation and bidding strategy across all ad platforms can be fragmented and time-consuming. This Skill provides a unified framework to review spend distribution, bidding decisions, scaling readiness, and to identify campaigns that should be paused or scaled.
Run a cross-platform budget and bidding review to generate a Budget-Strategy-Report with recommendations for kills and scaling.
High-intent search queries and answers about installing and using this skill.
Cross-platform ad budget allocation uses a unified framework to review spend distribution, bidding decisions, and scaling readiness across Google, Meta, LinkedIn, TikTok, Microsoft, and YouTube to generate actionable kill and scale recommendations.
The 3x Kill Rule is a budget framework component that defines specific data requirements to pause underperforming campaigns, ensuring kill decisions are based on reaching predefined ROAS targets after sufficient spend.
Evaluating bidding strategies for Meta and Google uses decision trees tailored to each platform's algorithms, analyzing performance against ROAS targets to determine whether to maintain, adjust, or scale active campaign bids.
You need 14+ days of spend and performance data to execute scaling decisions, as this minimum data window ensures the 20% scaling framework has enough statistical reliability to safely increase multi-channel ad budgets.
Yes, cross-platform budget optimization explicitly references the 70/20/10 budget framework to define spend allocation, dedicating percentages to core campaigns, testing new channels, and experimental audiences across active ad platforms.
The best way to identify underperforming campaigns for a kill-list is applying the 3x Kill Rule to 14+ days of cross-channel performance data, flagging campaigns that fail to meet ROAS targets for immediate pausing.
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