ads-budget

Automate cross-platform budget allocation reviews and bidding strategy optimization.

Updated Apr 21, 2026
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill ads-budget-chriswestt
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-budget
Source: https://github.com/chriswestt/claude-skills/tree/main/ads-budget
Command: npx skills add https://github.com/chriswestt/claude-skills --skill ads-budget-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Budget allocation and bidding strategy across all ad platforms can be fragmented and time-consuming. This Skill provides a unified framework to review spend distribution, bidding decisions, scaling readiness, and to identify campaigns that should be paused or scaled.

Core Features & Use Cases

  • Budget Allocation Framework: defines how to allocate spend across platforms (70/20/10, kill/scale rules).
  • Bidding Strategy Evaluation: decision trees for Google, Meta, LinkedIn, TikTok, Microsoft and more.
  • Scaling & Kill Decisions: rules to scale campaigns and pause underperformers with data requirements.

Quick Start

Run a cross-platform budget and bidding review to generate a Budget-Strategy-Report with recommendations for kills and scaling.

Frequently Asked Questions about ads-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize cross-platform ad budget allocation across multiple channels?

Cross-platform ad budget allocation uses a unified framework to review spend distribution, bidding decisions, and scaling readiness across Google, Meta, LinkedIn, TikTok, Microsoft, and YouTube to generate actionable kill and scale recommendations.

What is the 3x Kill Rule for advertising campaigns?

The 3x Kill Rule is a budget framework component that defines specific data requirements to pause underperforming campaigns, ensuring kill decisions are based on reaching predefined ROAS targets after sufficient spend.

How do I evaluate bidding strategies for Meta and Google ads?

Evaluating bidding strategies for Meta and Google uses decision trees tailored to each platform's algorithms, analyzing performance against ROAS targets to determine whether to maintain, adjust, or scale active campaign bids.

When do I need 14 days of spend data to scale ad campaigns?

You need 14+ days of spend and performance data to execute scaling decisions, as this minimum data window ensures the 20% scaling framework has enough statistical reliability to safely increase multi-channel ad budgets.

Does cross-platform budget optimization work with the 70/20/10 framework?

Yes, cross-platform budget optimization explicitly references the 70/20/10 budget framework to define spend allocation, dedicating percentages to core campaigns, testing new channels, and experimental audiences across active ad platforms.

What is the best way to identify underperforming ad campaigns for a kill-list?

The best way to identify underperforming campaigns for a kill-list is applying the 3x Kill Rule to 14+ days of cross-channel performance data, flagging campaigns that fail to meet ROAS targets for immediate pausing.