03-performance-eval-global

Marketing performance diagnosis analyzes your funnel metrics against region-specific benchmarks to identify the likely root cause. It applies a 5-Whys analysis to convert symptoms into actionable gaps.

Dropshipping KPI analysis evaluates ROAS and BE-ROAS math against margin and CAC thresholds to determine profitability. This identifies whether you are losing money and outputs a 48-hour recovery action plan.

Benchmark-based performance evaluation compares your paid ad KPIs against US, EU, SEA, and LATAM region variants. This contextualizes CPM, CTR, and CPL metrics to judge funnel conversion accurately.

Marketing diagnosis supports lead-to-booking flow evaluation alongside paid ads and dropshipping funnels. It requires selecting your region variant and answers up to four clarification questions.

Performance evaluation outputs a 0-100 health score, diagnostic decision-tree findings, a 5-Whys root cause analysis, and a 48-hour action plan with a weekly optimization checklist.

Run marketing performance diagnosis when experiencing poor or declining ad results over the last 30 days. It turns scattered funnel metrics into a clear root cause and a concrete next-step plan.