03-performance-eval-global

What problem does it solve?

This Skill helps you diagnose underperforming marketing by pinpointing the root cause of KPI drops and turning findings into a practical 48-hour action plan with region-appropriate benchmarks.

Core Features & Use Cases

• Region-aware performance diagnosis (US/EU/SEA/LATAM): Compares your paid ads, organic, and funnel metrics against localized benchmarks so fixes match market reality.
• Ads Health Score + diagnostic decision tree: Produces a structured 0–100 health score and routes you to the most likely causes for issues like high CPM, low ROAS, or poor lead quality.
• Root cause analysis with 5-Whys: Identifies actionable process/system/skill causes rather than stopping at symptoms (e.g., “CTR is low”).
• Conversion optimization for funnel + creatives: Checks creative fatigue and audience saturation signals, then prescribes testable next steps (creative refresh, audience adjustments, landing/inbox fixes).
• Dropshipping KPI layer: When applicable, includes ROAS, break-even ROAS (BE-ROAS) from profit margin, CAC/CPA guidance, and “when to scale” thresholds for product-sourced ecommerce.

Quick Start

Run a performance review by asking the AI to diagnose your marketing for the correct billing region using your last 30 days of spend, clicks, leads, conversions, and ROAS, then generate the 48-hour action plan.