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05-social-media-strategy

Generate a ten-section social media strategy document using the POEM model and RACE framework.

1|Updated Mar 19, 2026
Search Tags:#onboarding#social-media-strategy#brand-positioning#east-africa#uganda#poem-model#race-framework
One-click install
npx skills add https://github.com/peterbamuhigire/social-media-skills --skill 05-social-media-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 05-social-media-strategy
Source: https://github.com/peterbamuhigire/social-media-skills/tree/main/05-social-media-strategy
Command: npx skills add https://github.com/peterbamuhigire/social-media-skills --skill 05-social-media-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Generates a master social media strategy document for strategy-only client engagements, replacing ad-hoc planning with a structured, board-ready deliverable.

Core Features & Use Cases

  • Applies the POEM model and the RACE framework to organize channels, goals, and KPIs.
  • Produces a complete strategy document tailored to East Africa (Uganda) contexts, including predefined sections and audience-driven recommendations.
  • Produces a ten-section plan ready for client presentation, aligned with onboarding inputs.

Quick Start

Provide the complete master strategy document for the client using onboarding outputs and brand voice inputs.

Frequently Asked Questions about 05-social-media-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a board-ready social media strategy document?▼

A board-ready social media strategy document replaces ad-hoc planning by structuring channels, KPIs, and content hierarchy into a ten-section plan, from Situation Analysis to a 90-Day Roadmap, ready for client presentation.

What is the POEM model for organizing social media channels?▼

The POEM model is a strategic framework used to organize social media channels, goals, and KPIs. It categorizes media into Paid, Owned, and Earned to structure content hierarchy and channel strategy.

How do I use the RACE framework to structure social media KPIs?▼

The RACE framework structures social media KPIs by organizing goals across the Reach, Act, Convert, and Engage stages. It maps metrics to audience-driven recommendations within a complete strategy document.

Do I need onboarding outputs to generate a social media strategy?▼

Yes, onboarding outputs are required. The strategy document relies on inputs from the client brief, platform audit, audience personas, and brand voice intake to produce tailored, audience-driven recommendations.

Can I tailor a social media strategy for East Africa contexts?▼

Yes, you can tailor a social media strategy for East Africa contexts. The document uses British English defaults and produces audience-driven recommendations specifically structured for Uganda and the broader East Africa region.

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