skills.rest
TimothyMt
TimothyMtCOMMUNITY
Explore all skills by this author →
GitHub

09-customer-insight-global

Generate validated customer profiles and funnel insights using JTBD and journey mapping.

Updated May 13, 2026
Search Tags:#customer journey#audience research#buyer persona#jtbd#funnel strategy#customer insight#behavioral segmentation
One-click install
npx skills add https://github.com/TimothyMt/Full-stack-mkt-v0.1 --skill 09-customer-insight-global-timothymt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 09-customer-insight-global
Source: https://github.com/TimothyMt/Full-stack-mkt-v0.1/tree/main/skills/en/09-customer-insight-global
Command: npx skills add https://github.com/TimothyMt/Full-stack-mkt-v0.1 --skill 09-customer-insight-global-timothymt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you turn vague audience assumptions into validated customer insights you can use to improve targeting, messaging, positioning, and funnel performance.

Core Features & Use Cases

  • Consumer vs Shopper clarity: Separates the user (consumer) from the payer/decision-maker (shopper) so your content matches the right motivation.
  • 4-stage customer insight framework: Produces stage-specific insight for Awareness, Consideration, Conversion, and Retention.
  • JTBD (Jobs To Be Done) + persona building: Generates JTBD layers (functional, emotional, social) and a structured customer persona template.
  • Customer journey mapping + segmentation: Builds a journey table with touchpoints, barriers, emotions, and opportunities, plus behavioral segmentation beyond demographics.
  • Insight validation + internal monologue research: Uses a TRUE/TENSION/ACTIONABLE checklist and captures likely unspoken thoughts to guide content angles and offers.

Quick Start

Ask the Skill to create your customer profile and journey by running the Customer Insight Global workflow for your business.

Frequently Asked Questions about 09-customer-insight-global

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a buyer persona using the JTBD framework?▼

Validate customer journey insights by checking each barrier and opportunity against a TRUE/TENSION/ACTIONABLE checklist, ensuring touchpoints address genuine tensions and produce actionable marketing steps rather than surface-level observations.

How do I map the customer journey from awareness to retention?▼

Map the customer journey from awareness to retention by building a stage-specific table that captures touchpoints, barriers, emotions, and opportunities for both the consumer and shopper roles across the full funnel.

What is the difference between consumer and shopper in audience research?▼

Behavioral segmentation in customer research groups audiences by actions, barriers, and unspoken internal monologue rather than demographics, producing targeted content angles and offers for each journey stage.

Can I generate behavioral segmentation and internal monologue research for marketing strategy?▼

Behavioral segmentation in customer research groups audiences by actions, barriers, and unspoken internal monologue rather than demographics, producing targeted content angles and offers for each journey stage.

Related Skills

Explore More Marketing & Sales Skills→
AgLyx3AgLyx3

ux-researcher-designer

Transform raw user research into data-driven personas, journey maps, and usability-testing frameworks.

Community
Advanced
BellaBeBellaBe
37

foundations-value-proposition

Articulate value propositions from validated problems and solutions.

Community
Advanced
TimothyMtTimothyMt

09-insight-khach-hang

Maps consumer vs shopper personas and builds validated 4-stage marketing insights.

Community
Advanced
minhnv0807minhnv0807
526

09-customer-insight-global

Build customer insight artifacts from observed buyer behavior into marketing strategy.

Community
Advanced