What problem does it solve?
This Skill helps you replace vague “target audience” guesses with validated customer profiles and funnel-specific insights, so your marketing and positioning decisions match real consumer/shoppers’ motivations and behaviors.
Core Features & Use Cases
- Customer profiles that separate Consumer vs Shopper: clarifies who uses vs who pays, and what each audience cares about (experience vs value).
- 4-stage insight framework (Awareness → Consideration → Conversion → Retention): converts observations into stage-appropriate content and conversion levers.
- JTBD and customer journey mapping: builds jobs-to-be-done (functional/emotional/social layers) and maps touchpoints, barriers, and opportunities.
- Insight validation and internal monologue research: filters assumptions using TRUE/TENSION/ACTIONABLE, then captures what customers think but don’t say to guide messaging and creative.
Use case example: if your product gets traffic but few sign-ups, generate insights across the 4 stages plus JTBD and journey barriers to pinpoint where visitors hesitate and what message reduces risk for conversion and retention.
Quick Start
Use the skill to generate a customer insight report for your business, including personas, JTBD jobs, a 4-stage funnel insights map, a customer journey table, and validated internal monologue themes.
