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audience-intelligence

Develop buyer personas and audience segmentation for marketing targeting.

Updated May 18, 2026
Search Tags:#buyer persona#jtbd#audience segmentation#persona activation#anti-persona#psychographic profiling#target audience research
One-click install
npx skills add https://github.com/ajayatwal1105-emerson/digital-marketing-pro --skill audience-intelligence-ajayatwal1105-emerson
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: audience-intelligence
Source: https://github.com/ajayatwal1105-emerson/digital-marketing-pro/tree/main/skills/audience-intelligence
Command: npx skills add https://github.com/ajayatwal1105-emerson/digital-marketing-pro --skill audience-intelligence-ajayatwal1105-emerson

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Audience-intelligence helps teams reduce guesswork by producing clear, decision-ready buyer personas and segments for targeting, messaging, and audience planning.

Core Features & Use Cases

  • Multi-Dimensional Persona Building: Creates 3-5 personas using demographic, psychographic, behavioral, need-state, information, and decision dimensions (including narrative, segment size, and revenue potential).
  • JTBD (Jobs-to-Be-Done) Analysis: Converts research into functional, social, and emotional jobs, including struggling moments, desired outcomes, competing solutions, and validation targets.
  • Segmentation Strategy: Produces RFM, behavioral, value-based, lifecycle, and needs-based segmentation, including segment boundaries and segment-to-persona mapping.
  • Anti-Persona & Exclusion Logic: Defines who not to target and identifies signals to prevent wasted spend and misaligned messaging.
  • Activation Planning: Links personas/segments to channels, messaging themes, content formats, lookalike seed criteria, and lead-scoring rules.

Quick Start

Use audience-intelligence to build 3-5 hypothesis buyer personas and a segmentation model from the brand’s business description, current assumptions, and available customer data, then produce an activation guide for each persona and anti-persona.

Frequently Asked Questions about audience-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build buyer personas from limited customer data?▼

You can build buyer personas from limited data by using hypothesis-driven inputs and business descriptions to construct multi-dimensional profiles. This approach generates 3-5 personas covering demographic, psychographic, behavioral, and need-state dimensions to guide marketing targeting.

What is JTBD analysis and how does it map to audience segmentation?▼

JTBD analysis identifies the functional, social, and emotional jobs customers need done, including struggling moments and desired outcomes. This maps to audience segmentation by linking specific job requirements to behavioral and needs-based segments for targeted messaging.

How do I define anti-personas to reduce wasted ad spend?▼

Defining anti-personas involves identifying exclusion signals and audience segments you should not target. This prevents wasted spend and misaligned messaging by establishing clear boundaries on who lacks fit for your product or service.

Can I generate a segmentation model and activation plan without existing customer data?▼

You can generate segmentation models and activation plans using hypothesis-driven inputs. The process creates RFM, value-based, and lifecycle segments, then links them to channels, messaging themes, content formats, and lead-scoring rules.

What is the best way to activate buyer personas across marketing channels?▼

Activating buyer personas across channels involves linking each segment to specific messaging themes, content formats, lookalike seed criteria, and lead-scoring rules. This translates multi-dimensional persona profiles into actionable campaign targeting decisions.

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