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customer-persona-builder

Build 3-5 JTBD-based customer personas from research data.

37|14|Updated Dec 17, 2025
Search Tags:#go-to-market#JTBD#buyer-personas#buyer-journey#customer-research#persona-development
One-click install
npx skills add https://github.com/maigentic/stratarts --skill customer-persona-builder
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: customer-persona-builder
Source: https://github.com/maigentic/stratarts/tree/main/skills/foundation-strategy/customer-persona-builder
Command: npx skills add https://github.com/maigentic/stratarts --skill customer-persona-builder

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps founders and product teams create 3-5 detailed Jobs-to-be-Done (JTBD) based customer personas grounded in real customer insights, guiding product decisions, marketing messaging, and GTM planning.

Core Features & Use Cases

  • JTBD-driven Persona Creation: generates 3-5 detailed buyer personas grounded in real customer insights, including functional, emotional, and social jobs.
  • Priority Matrix & Buying Journey: produces a priority matrix (market size, accessibility, willingness to pay, fit) and maps a typical buying journey for each persona.
  • Actionable Outputs: delivers JTBD statements, demographics, pain points, decision criteria, and use-case scenarios for product design, positioning, and messaging.
  • Use Cases: supports product roadmapping, feature prioritization, targeted messaging, and GTM strategy development.
  • Operational Outputs: provides ready-to-use persona documents that teams can reference in roadmaps, briefs, and marketing plans.

Quick Start

Start by describing your product concept and target market, then request 3-5 JTBD-based personas with a priority matrix. Use the generated persona profiles to inform product decisions, messaging, and GTM planning.

Frequently Asked Questions about customer-persona-builder

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build JTBD personas from customer research data?▼

To build JTBD personas from customer research, this skill synthesizes your data into 3-5 detailed profiles covering functional, emotional, and social jobs, plus buying journeys and decision criteria.

What is a Jobs-to-be-Done persona and how does it improve go-to-market planning?▼

A Jobs-to-be-Done persona frames customers by the tasks they need accomplished, improving go-to-market planning by aligning targeted messaging and product decisions with real functional, emotional, and social buyer jobs.

Can I generate a priority matrix for multiple buyer personas?▼

Yes, you can generate a priority matrix for multiple buyer personas that evaluates market size, accessibility, willingness to pay, and fit to guide your product roadmapping and GTM strategy.

How do I map the buyer journey and decision criteria for product positioning?▼

You map the buyer journey and decision criteria by synthesizing customer insights into actionable persona documents that detail typical buying pathways and specific pain points for targeted messaging.

What is the best way to use JTBD statements for feature prioritization?▼

The best way to use JTBD statements for feature prioritization is applying the generated priority matrix and use-case scenarios to evaluate which product decisions directly address high-value customer jobs.

Do I need existing customer research to create actionable buyer personas?▼

Yes, you need existing customer research or target market descriptions to create actionable buyer personas, as the skill synthesizes real customer insights into grounded JTBD profiles and documents.

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