audience-persona

Create buyer personas and anti-personas from analytics, CRM, and interviews.

Updated Apr 13, 2026
One-click install
npx skills add https://github.com/nazlicancaglar/nova-workflow --skill audience-persona
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: audience-persona
Source: https://github.com/nazlicancaglar/nova-workflow/tree/main/skills/core-strategy/audience-persona
Command: npx skills add https://github.com/nazlicancaglar/nova-workflow --skill audience-persona

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Defines who customers really are by turning scattered quantitative and qualitative signals into 2–4 focused, actionable buyer personas and anti-personas that drive targeting, messaging, and product decisions.

Core Features & Use Cases

  • Structured Persona Framework: Produces persona documents with demographics, psychographics, behaviors, jobs-to-be-done, digital footprint, and messaging strategy.
  • Anti-Persona & Channel Mapping: Identifies who the brand is not for and maps each persona to optimal channels and content types.
  • Data-First and Hypothesis Modes: Works from analytics, CRM, surveys, interviews, or from hypothesis personas when data is limited.
  • Use Case: Turn GA4, CRM exports, and three customer interviews into two prioritized personas, a channel plan, and a customer journey map for a new product launch.

Quick Start

Build two detailed buyer personas and one anti-persona from the provided analytics export, CRM summary, and customer interview notes.

Frequently Asked Questions about audience-persona

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a buyer persona from CRM exports and analytics data?

Yes, you can create buyer personas without existing data by using a hypothesis mode. This approach builds anti-personas, channel mapping, and customer journey stages directly from a product brief when analytics, CRM records, or interview data are limited.

What is the difference between an ICP and an anti-persona in audience segmentation?

This Skill maps each buyer persona to optimal marketing channels and content types based on their digital footprint. It aligns your audience segmentation with channel mapping to ensure messaging strategy reaches the right platforms effectively.

Does this approach work for B2B SaaS and local services customer journeys?

Yes, this Skill works for B2B SaaS and local services customer journeys. It adapts to B2B, B2C, DTC, and local services contexts by processing surveys, interviews, or product briefs into structured customer journey stages.

What inputs do I need to generate ideal customer profiles?

To generate ideal customer profiles, you need inputs like analytics exports, CRM records, interview notes, surveys, or a product brief. The Skill synthesizes these quantitative and qualitative signals into actionable audience segmentation documents.

Can I generate customer journey maps alongside buyer personas?

Yes, you can generate customer journey maps alongside buyer personas. The Skill outputs 2-4 markdown documents that include jobs-to-be-done, messaging strategy, and customer journey stages mapped to your audience segmentation.

What's the best way to structure a buyer persona template for marketing strategy?

The best way to structure a buyer persona template for marketing strategy is to include demographics, psychographics, behaviors, jobs-to-be-done, digital footprint, and messaging strategy. This framework ensures personas drive actionable campaign planning.