15-social-listening

Social listening tracks brand mentions and sentiment across platforms like Facebook and TikTok to detect crisis signals. It ingests configured keywords and channels to identify sentiment spikes, providing weekly reports for timely brand health monitoring.

Yes, competitive intelligence monitoring tracks competitor mentions and share of voice across social channels. It spots emerging topics and trend identification signals, enabling strategic responses based on weekly brand health dashboards.

Configure your brand keywords and primary channels, then instruct the system to generate a weekly social listening report. The system applies sentiment analysis and trend identification to produce dashboards showing top mentions and share of voice.

Social listening supports crisis management across Facebook, TikTok, Google, and forums. It captures mentions and sentiment to identify potential PR crises, triggering workflows for timely responses and monthly brand health reporting.

Sentiment analysis monitors online channels to detect negative mention spikes and shifts in customer perception. By applying trend identification to social signals, it flags early warning signs for crisis management and triggers response workflows.

Social listening effectiveness depends on accurate keyword configuration and channel accessibility. Monitoring relies on ingesting mention data from supported platforms, requiring consistent keyword setup to ensure accurate share of voice and competitive intelligence reporting.