15-social-listening

Social listening across multiple platforms requires defining up to four discovery questions to guide tracking. You then produce channel and keyword coverage across platforms like Facebook, TikTok, Zalo, and Google Reviews to monitor brand mentions effectively.

To classify sentiment and detect a brand crisis, you apply a 1-5 sentiment scale and set specific crisis thresholds. This approach identifies warning levels like Xanh, Vang, Cam, and Do to trigger structured response playbooks for fast resolution.

You can track competitor mentions and share of voice by building a monitoring plan with competitor and niche terms. This plan outputs structured reporting templates aligned with brand health metrics for weekly and monthly marketing analysis.

Crisis management for social media brand monitoring works by identifying warning levels and following structured steps. The process covers detection, fast response, resolution, and recovery to reduce damage during potential brand crises.

You need to define specific keywords before starting brand monitoring to ensure accurate tracking. The setup requires specifying brand, product, founder, competitor, and niche terms to generate effective channel and keyword coverage.

A weekly social listening report should include brand health KPIs like Share of Voice, Net Sentiment, Response Rate, and Response Time. These metrics are outputted through structured reporting templates aligned with your marketing goals.