18-referral-program

A referral program for the Vietnamese market requires structuring tailored mechanics, tracking links, and incentive models for local consumer and B2B contexts. It involves selecting one-way, two-way, or affiliate models and defining specific activation conditions and rewards to drive growth.

One-way referral models reward only the referrer, two-way models reward both referrer and invited user, and affiliate models provide ongoing incentives to partners. Choosing the right model depends on your campaign goals and desired balance between acquisition cost and user motivation.

Set up referral tracking by generating unique tracking links or codes and directing users to dedicated landing pages. To prevent fraud, implement anti-fraud controls that monitor abnormal sharing patterns and verify conversion events before dispensing incentives to users.

For a product-led growth referral campaign, you should monitor KPIs including share rate, conversion rate, Customer Lifetime Value (LTV), and Customer Acquisition Cost (CAC). Tracking these metrics on a dashboard allows you to measure success and optimize incentive structures.

Yes, you can use this referral framework for both Vietnamese consumer and B2B contexts. It specifies functional requirements for tracking links, landing pages, and incentive structures that adapt to various product-led growth campaigns and marketing initiatives across different audience types.