referral-program

Design a referral program by defining your product type, LTV, and CAC to structure appropriate incentives. This process distinguishes customer referral from affiliate programs and recommends single-sided, double-sided, or tiered incentive structures to reliably drive new customer acquisition.

A customer referral program turns existing users into acquisition channels through share mechanics, while an affiliate program onboards partners to drive revenue. This distinction helps determine whether to implement unique referral links for users or enablement materials for partners.

Measure referral marketing success by tracking key metrics including referral rate, conversion, viral coefficient, CAC, and LTV for referred customers. Optimization involves running A/B tests and applying tactics to increase participation while monitoring fraud prevention rules.

Yes, you can create a double-sided referral program for SaaS products by providing your monthly subscription price and product-marketing context. This applies to both B2B and B2C products planning customer referral, affiliate, ambassador, or partner programs.

Before launching an affiliate program, prepare product-marketing context, key metrics tracking, fraud prevention rules, and integrations with referral and affiliate tooling for attribution and payouts. A launch checklist and email templates for referrals are provided to ensure proper enablement.