What problem does it solve?
This Skill helps teams design, launch, and optimize referral and affiliate programs that turn customers and partners into repeat acquisition channels, reducing CAC and improving LTV-driven growth.
Core Features & Use Cases
- Program design & incentives: Guidance on single-sided, double-sided, and tiered rewards and an incentive-sizing framework tied to LTV and gross margin.
- Optimization & measurement: A/B test ideas, key metrics (referral rate, conversion, viral coefficient), fraud prevention, and ROI calculations.
- Launch playbook: Pre-launch checklist, email sequences, in-product trigger recommendations, and tool integration suggestions for Rewardful, Mention Me, and PartnerStack.
- Use Case: For a B2C SaaS aiming to boost organic signups, use this Skill to pick a double-sided reward, size the incentive from LTV/CAC, create share links, and define tracking and launch emails.
Quick Start
Draft a double-sided customer referral program with incentive sizing, sharing mechanics, and a 30-day launch checklist using your product LTV, current CAC, and desired referral conversion rate.