What problem does it solve?
This Skill prevents poor marketing plans by giving international agencies a structured intake brief that forces clients to provide the real business, audience, budget, goals, constraints, and success metrics before execution starts.
Core Features & Use Cases
- 11-section client intake template (A–K): gathers business overview, products/services, target audience, positioning, goals, budget/timeline, resources, existing assets, creative constraints, deliverables, and additional notes.
- Up to 4 information-gathering questions: lets the agency lead quickly tailor the generic template to the client context (industry, client size, project type, and delivery format).
- Downstream workflow enablement: structures the client’s output so related skills can be chained into deeper persona research, competitor research, reverse KPI math, and full marketing/campaign planning.
- Client-friendly formatting: emphasizes checkboxes/tables, example prompts, and minimizing jargon to keep completion time to about 30–45 minutes.
Quick Start
Ask the client to fill and return the generated 11-section client intake brief, then submit the completed file as the input gate for downstream marketing-plan skills.