campaign-planning

Plan marketing campaigns using objective, audience, message, channel, and measure frameworks.

14|3|Updated Jan 19, 2026
One-click install
npx skills add https://github.com/kevinlin/cowork-z --skill campaign-planning-kevinlin
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: campaign-planning
Source: https://github.com/kevinlin/cowork-z/tree/main/src-tauri/resources/skill-templates/marketing-campaign-planning
Command: npx skills add https://github.com/kevinlin/cowork-z --skill campaign-planning-kevinlin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams often struggle to align objectives, audiences, channels, and success metrics, resulting in scattered efforts and missed KPIs.

Core Features & Use Cases

  • Framework-based planning: Objective, Audience, Message, Channel, Measure
  • Channel Selection Guide and calendar planning
  • Budgeting, timelines, and KPI definition to coordinate cross-functional teams
  • Use Case: Plan a product launch with a four-week content calendar and defined success metrics.

Quick Start

Plan a complete campaign plan for a product launch targeting mid-market SaaS in North America.

Frequently Asked Questions about campaign-planning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a marketing campaign end-to-end?

Plan a marketing campaign end-to-end by applying objective, audience, message, channel, and measure frameworks. This structures timelines, budget allocations, and KPI definitions to align cross-functional teams and hit target metrics.

What is the best framework for defining campaign KPIs and success metrics?

The best framework for defining campaign KPIs uses a structured measure component to establish clear success metrics. It coordinates budget allocations and channel selection to ensure measurable outcomes across cross-functional teams.

How do I create a content calendar for a product launch?

Create a content calendar for a product launch by applying a campaign planning template to map timelines and messaging hierarchy. This coordinates cross-functional teams across selected channels over a defined schedule to ensure consistent delivery.

Can I use this for audience segmentation and channel selection?

Yes, you can use this for audience segmentation and channel selection. The framework provides a dedicated channel selection guide and structures audience targeting to ensure messaging aligns with specific segments and platforms.

Does this approach coordinate cross-functional teams and budget allocations?

Yes, this approach coordinates cross-functional teams and budget allocations. The planning framework integrates timelines and budget distribution across channels to ensure teams stay aligned on campaign objectives and success metrics.