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31-offer-design

Diagnoses and restructures marketing offers using value stacks, bonuses, guarantees, and payment plans.

569|224|Updated Apr 15, 2026
Search Tags:#pricing#conversion#upsell#guarantee#offer design#value stack#bonus stack
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 31-offer-design
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 31-offer-design
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/31-offer-design
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 31-offer-design

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Offers with weak conversion often fail not because of pricing or copy, but because the package itself is unclear or risky to buyers. This Skill diagnoses why an offer is not converting and rebuilds it with a structured value stack, objection-handling bonuses, honest guarantees, real urgency, and payment structures.

Core Features & Use Cases

  • Offer Diagnosis: Scores the current offer across five dimensions (result, proof, speed, effort, risk) and prioritizes the weakest point first.
  • Offer Restructuring: Builds a complete offer with core deliverable, 3-5 objection-targeted bonuses, a feasible guarantee type, legitimate scarcity, naming, and payment plan options (installments, deposits, milestone-based).
  • Offer Ladder & Ethics Check: Designs entry/core/premium tiers and removes fake scarcity, inflated bonus values, and unfulfillable guarantees.
  • Use Case: A coaching business has traffic and leads but low sales. Use this Skill to diagnose the offer, add a milestone guarantee and time-to-value bonuses, and restructure payment into installments without discounting.

Quick Start

Ask the AI to diagnose and redesign your current coaching or service offer using the offer design workflow, including bonuses, guarantee, and payment structure.

Frequently Asked Questions about 31-offer-design

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I fix an offer that gets leads but no sales?▼

Diagnose the offer across five dimensions: result clarity, proof, speed to first value, customer effort, and risk. Fix the lowest-scoring dimension first, typically by adding proof, a feasible guarantee, or objection-targeted bonuses rather than lowering the price.

How many bonuses should an offer include?▼

Include 3 to 5 bonuses, each mapped to a real customer objection such as lack of time, trust, or fear of getting stuck. Total stated bonus value should stay under twice the offer price, and every claimed value needs a verifiable comparison point.

What types of guarantees work for services and courses?▼

Eight guarantee types fit different contexts: money-back, milestone, service credit, first-result, satisfaction, pilot-to-paid, cancellation promise, or no guarantee for luxury positioning. Choose based on delivery model and only commit to what operations can actually fulfill.

When should I use payment plans instead of discounting?▼

Use payment restructuring before discounting when buyers cannot pay a lump sum rather than finding the price too high. Options include installments, deposits plus balance, per-session payments, or pay-after-results, keeping the total price consistent across structures.

When should I not use this offer design skill?▼

Do not use it for pure price calculation, tier math, or break-even analysis, which belong to a pricing strategy skill. It also does not cover free lead magnets for contact capture or writing the final sales copy for an already-decided offer.

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