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35-brand-voice-global

Generates a brand voice document defining personality traits, tone dimensions, vocabulary rules, and copy approval checklists.

569|224|Updated Apr 15, 2026
Search Tags:#content strategy#vocabulary#style guide#copywriting#brand guidelines#brand voice#tone of voice
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 35-brand-voice-global
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 35-brand-voice-global
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/en/35-brand-voice-global
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 35-brand-voice-global

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams produce copy that is technically correct but tonally inconsistent across writers and channels. This Skill creates a single Brand Voice Document that every writer, freelancer, and downstream content skill reads before drafting, so all output sounds like one brand.

Core Features & Use Cases

  • Voice Definition: Locks exactly 3 personality adjectives, a 5-dimension tone table (with an "is not" column), and use/avoid/banned vocabulary lists including canonical product names.
  • Concrete Examples: Produces 5 fully written before/after rewrites covering launch captions, negative comment replies, promotions, educational posts, and testimonials.
  • Platform Adaptation & Governance: Maps the core voice to Facebook, Instagram, LinkedIn, TikTok, X, and email, plus a copy approval checklist for reviewers.
  • Use Case: A DTC skincare brand onboards a freelance writer and sends sections I-V of the generated brand-voice-acme-20250115.md file as the briefing pack, then reviewers approve drafts against the section VII checklist instead of personal taste.

Quick Start

Create a brand voice document for my skincare brand covering personality traits, tone dimensions, banned words, before/after examples, and platform adaptation.

Frequently Asked Questions about 35-brand-voice-global

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand voice guide for my marketing team?▼

Define exactly 3 personality adjectives with rationales, fill a 5-dimension tone table covering energy, formality, person, evidence use, and objection handling, then add use/avoid/banned vocabulary lists. Finish with 5 real before/after rewrite examples and a copy approval checklist.

What should a tone of voice document include?▼

A complete tone of voice document includes brand personality traits, a tone table with both "is" and "is not" columns, vocabulary lists with banned words, sentence-level rules, before/after examples, platform adaptation guidance, and an approval checklist for reviewers.

How do I keep brand voice consistent across social media platforms?▼

Keep the core personality and vocabulary constant across all channels and only adjust format, length, and register per platform. For example, LinkedIn shifts one notch more professional while TikTok compresses to 1-2 spoken-rhythm lines, but banned words and tone never change.

Where should brand voice vocabulary come from?▼

Vocabulary should be sourced from real customer language found in reviews, support tickets, comments, and call notes rather than invented by the marketing team. Running a customer insight analysis first provides the raw phrasing that makes the voice authentic.

When should a brand voice document be updated?▼

Treat the voice document as a living artifact and review it quarterly or whenever the brand pivots its positioning, audience, or product line. A static voice written once and filed away drifts out of sync with how customers actually speak.

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