40-next-content-plan-global

Start with a completed content audit and marketing report, then classify each item as keep, stop, or test. Allocate output using a 70/20/10 split of proven, optimized, and experimental content, replicate each winner into 2-3 variations, and cap new hypotheses at two with falsifiable decision rules.

The 70/20/10 mix assigns roughly 70% of posts to proven formats held constant, 20% to optimizations of winners such as new hooks or channels, and 10% to genuinely new test hypotheses. It balances stable output with controlled experimentation.

Yes. This workflow requires the prior period's content audit or at minimum a post list with metrics before planning begins. Without that data, the recommendation is to run the content audit step first rather than plan on instinct.

Test a maximum of two new hypotheses per period. More than that prevents any single test from accumulating enough data to reach a conclusion. Each hypothesis must be falsifiable with a defined metric, duration, and decision rule.

Separate losers by cause before deciding. Retire a format when the angle itself was wrong, but fix the execution and retry once when the idea was sound and only the production quality failed. Do not delete losers automatically.