ad-budget-allocator

What problem does it solve?

Allocates and optimises advertising budgets across channels by aligning spend with performance data, context, and strategic objectives to reduce waste and lift overall ROI.

Core Features & Use Cases

• Channel Performance Audit: evaluate CPA, ROAS, and volume across channels with trend and saturation insights.
• Marginal Return Analysis: model diminishing returns to identify where the next dollar should go.
• ICA-Weighted Allocation: allocate more to channels with higher density of core ICA segments.
• Funnel-Stage Budget Split: distribute spend across prospecting, consideration, conversion, and retention.
• Test Budget Carve-Out: reserve a dedicated experimentation pool for new channels and creative tests.
• Scenario Modelling: generate conservative, balanced, and aggressive plans with projections and risk notes.

Quick Start

Provide your total budget, time horizon, and target channels to generate an initial allocation plan.