What problem does it solve?
Marketing teams often allocate ad budgets without tying spend to revenue targets, resulting in plans with no measurable success criteria. This Skill works backward from a revenue goal to compute max CPA and required budget, then distributes spend across channels, funnel stages, and campaign types with concrete KPI targets.
Core Features & Use Cases
- Reverse KPI Calculation: Derives orders, leads, max CPA, break-even ROAS, and required budget from a revenue target, with pessimistic, base, and optimistic scenarios.
- Channel and Funnel Allocation: Splits budget across Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn using market-tier cost baselines, seasonality adjustments, and a 30/50/15/5 testing-scaling-retargeting-lookalike campaign split.
- Ramp-Up and Contingency Planning: Defines a week-by-week ramp timeline, per-channel KPI targets, decision rules relative to target CPA, and contingency actions for CPA spikes, low CTR, and seasonal CPM jumps.
- Use Case: A DTC brand with $10k monthly ad budget and no plan uses this Skill to produce a media plan markdown file covering budget math, channel mix, ramp schedule, and pause/scale rules.
Quick Start
Ask the AI to build a paid media plan for your product with a given monthly budget, target revenue, and markets, and have it save the result as a media plan markdown file.
