What problem does it solve?
Warm audiences often get the same generic ads as cold traffic, wasting budget and annoying past visitors. This Skill produces a structured retargeting plan that segments audiences by intent and recency, assigns a distinct message per tier, and builds the strategy on first-party data that survives iOS ATT and cookie deprecation.
Core Features & Use Cases
- Audience Tiering: Segments warm audiences into seven tiers from cart abandoners to past customers, each with its own window, signal source, and message direction.
- Message and Creative Framework: Maps each tier to a specific message, CTA, and creative format, ready to hand off to ad copy production.
- First-Party Data Foundation: Prioritizes email, SMS, and CRM lists with consent requirements over decaying pixel audiences, including lookalike seed specifications.
- Use Case: A user says their retargeting pool is too small after iOS privacy changes. The Skill guides them to upload consented customer lists as Custom Audiences, merge thin pixel tiers, and set frequency caps and exclusions so the remaining budget reaches the hottest prospects.
Quick Start
Create a retargeting plan for my Meta and Google campaigns targeting cart abandoners and past site visitors with a $3,000 monthly budget.
