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cross-channel-logic

Orchestrate cross-channel go-to-market sequences coordinating paid ads, organic search, email, and social.

2|Updated Apr 15, 2026
Search Tags:#utm#attribution#posthog#cross-channel#retargeting#channel sequencing
One-click install
npx skills add https://github.com/DojoCodingLabs/GTM-Engineering-Command-Center --skill cross-channel-logic
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cross-channel-logic
Source: https://github.com/DojoCodingLabs/GTM-Engineering-Command-Center/tree/main/skills/cross-channel-logic
Command: npx skills add https://github.com/DojoCodingLabs/GTM-Engineering-Command-Center --skill cross-channel-logic

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Fragmented channel execution and poor attribution cause wasted ad spend, unclear ROI, and missed conversion opportunities by failing to coordinate touchpoints across paid search, social, email, and organic channels.

Core Features & Use Cases

  • Channel sequencing templates for content-led, paid-first, community-led, and TikTok-first funnels tailored to budget and business type.
  • Attribution guidance covering first-touch, last-touch, last non-direct, linear, time-decay, and data-driven models with implementation notes for PostHog and Google.
  • Retargeting chains and audience architecture including tiered audiences, Meta custom audiences, Google remarketing lists, lookalikes, upload rules, and frequency capping strategies.
  • UTM and naming conventions, budget allocation heuristics by stage, and creative cascade guidance for reusing winners across platforms.
  • Use case: Plan a DTC funnel that uses TikTok discovery to build audiences, Meta retargeting to convert, and Google search to capture branded intent with corresponding UTM and audience rules.

Quick Start

Plan a cross-channel GTM sequence that starts with TikTok discovery, retargets on Meta within 24 hours, and captures intent via Google search for a DTC product with a $10,000 monthly ad budget.

Frequently Asked Questions about cross-channel-logic

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up cross-channel attribution models in PostHog and Google?▼

Cross-channel attribution modeling in PostHog and Google requires configuring first-touch, last-touch, last non-direct, linear, time-decay, or data-driven models to assign credit across paid, organic, and social touchpoints. Implementation notes guide platform-specific setup.

What's the best way to sequence TikTok, Meta, and Google ads for a DTC funnel?▼

Sequencing TikTok, Meta, and Google ads for a DTC funnel uses channel sequencing templates where TikTok drives discovery to build audiences, Meta retargets within 24 hours to convert, and Google search captures branded intent, all bound by UTM naming conventions.

How do I build retargeting chains and custom audiences across Meta and Google?▼

Building retargeting chains across Meta and Google involves constructing tiered audiences using Meta custom audiences, Google remarketing lists, and lookalikes, governed by upload rules and frequency capping strategies to coordinate touchpoints and control ad spend.

What UTM naming conventions do I need for multi-channel attribution tracking?▼

UTM naming conventions for multi-channel attribution tracking standardize parameters across paid search, social, email, and organic channels to prevent fragmented execution and unclear ROI, enabling accurate data integration with analytics platforms like PostHog.

Can I use channel sequencing templates for B2B and SaaS funnels, or just DTC?▼

Channel sequencing templates apply to B2B, SaaS, and DTC funnels, offering content-led, paid-first, community-led, and TikTok-first configurations tailored to your budget and business type to orchestrate multi-channel acquisition journeys effectively.

Why does fragmented channel execution cause wasted ad spend and poor attribution?▼

Fragmented channel execution causes wasted ad spend and poor attribution by failing to coordinate touchpoints across paid search, social, email, and organic channels, leading to unclear ROI and missed conversion opportunities without unified retargeting chains.

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