cross-channel-logic

What problem does it solve?

Fragmented channel execution and poor attribution cause wasted ad spend, unclear ROI, and missed conversion opportunities by failing to coordinate touchpoints across paid search, social, email, and organic channels.

Core Features & Use Cases

• Channel sequencing templates for content-led, paid-first, community-led, and TikTok-first funnels tailored to budget and business type.
• Attribution guidance covering first-touch, last-touch, last non-direct, linear, time-decay, and data-driven models with implementation notes for PostHog and Google.
• Retargeting chains and audience architecture including tiered audiences, Meta custom audiences, Google remarketing lists, lookalikes, upload rules, and frequency capping strategies.
• UTM and naming conventions, budget allocation heuristics by stage, and creative cascade guidance for reusing winners across platforms.
• Use case: Plan a DTC funnel that uses TikTok discovery to build audiences, Meta retargeting to convert, and Google search to capture branded intent with corresponding UTM and audience rules.

Quick Start

Plan a cross-channel GTM sequence that starts with TikTok discovery, retargets on Meta within 24 hours, and captures intent via Google search for a DTC product with a $10,000 monthly ad budget.