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meta-ads-setup

Set up Meta and Threads campaigns in Ads Manager with tracking and creative options.

1|Updated Feb 20, 2026
Search Tags:#threads#meta#posthog#utm-tracking#pencil#meta-pixel#ads-manager
One-click install
npx skills add https://github.com/october-academy/agnt --skill meta-ads-setup-october-academy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: meta-ads-setup
Source: https://github.com/october-academy/agnt/tree/main/skills/meta-ads-setup
Command: npx skills add https://github.com/october-academy/agnt --skill meta-ads-setup-october-academy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill walks users step-by-step through setting up Meta (Facebook/Threads) paid campaigns in Ads Manager, ensuring campaigns, ad sets, and ads are configured correctly while preserving tracking fidelity and creative coverage to avoid common misconfigurations that lose attribution or impressions.

Core Features & Use Cases

  • Ads Manager walkthrough: Precise click-by-click guidance for Campaign → Ad Set → Ad with recommended labels, budget, placements, and CTA choices for traffic-focused goals.
  • Tracking & analytics: Meta Pixel installation checks, PostHog Conversions API guidance, and canonical UTM templates to keep attribution consistent across tools.
  • Targeting & creative planning: ICP source validation, archetype-based detailed targeting suggestions, and rules for copy/visuals including anti-ICP filtering.
  • Creative drafting: Optional Pencil App flow to produce pain / outcome / transformation ad assets across 1.91:1, 1:1, 4:5, and 9:16 ratios with export paths.
  • Troubleshooting & state management: Fallbacks for missing ICP/design docs, Ads Manager state branching, and state.json updates plus optional MCP submission for practice tracking.

Quick Start

Set up a Threads traffic campaign in Ads Manager for my product, verify or install the Meta Pixel, configure PostHog conversion integration and canonical UTMs, and draft three Pencil creatives (pain, outcome, transformation).

Frequently Asked Questions about meta-ads-setup

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up a traffic-focused Meta ads campaign in Ads Manager?▼

To set up a traffic-focused Meta ads campaign, configure your Campaign, Ad Set, and Ad in Ads Manager with recommended labels, budget, placements, and CTA choices to avoid common misconfigurations that lose attribution or impressions.

What's the best way to track Meta ad conversions using PostHog and UTMs?▼

The best way to track Meta ad conversions is by installing the Meta Pixel, configuring the PostHog Conversions API, and applying canonical UTM parameter templates to keep attribution consistent across your analytics tools.

Can I draft ad creatives for Meta and Threads campaigns using the Pencil App?▼

Yes, you can draft ad creatives using the optional Pencil App flow to produce pain, outcome, and transformation assets across 1.91:1, 1:1, 4:5, and 9:16 ratios with specified export paths.

How do I target archetypes and filter anti-ICP audiences for Facebook ads?▼

You can target archetypes and filter anti-ICP audiences by validating your ICP source documents, applying archetype-based detailed targeting suggestions, and using established rules for copy and visual filtering.

What happens if my ICP or design documents are missing during Meta ad setup?▼

If your ICP or design documents are missing during Meta ad setup, the process provides fallbacks for missing context by reading local state.json files and applying Ads Manager state branching to maintain configuration progress.

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