What problem does it solve?
Leaders reviewing team output often give vague, taste-based feedback or let unreviewed ads burn budget. This Skill provides structured checklists for reviewing content briefs and ad copy before they ship, ending in a clear Approve, Minor Revision, or Redo verdict with point-by-point feedback.
Core Features & Use Cases
- Quick Verdict Table: Six-item assessment covering information completeness, funnel stage, audience fit, message consistency, and brand safety.
- Mode A — Content Brief Checklist: Validates objective, funnel stage, audience insight, angle, hook options, CTA, format, and proof before a writer starts.
- Mode B — Ads Checklist: Checks claim substantiation, endorsement disclosure, platform policy, hook within the first 125 characters, copy structure, funnel alignment, and UTMs.
- Use Case: A marketing lead receives ad copy for a Meta campaign. The Skill runs the Mode B checklist, flags an unsubstantiated performance claim and a hook exceeding 125 characters, and returns a Minor Revision verdict with specific fixes and a 4-8 hour SLA.
Quick Start
Ask the AI to review this ad copy before launch using the marketing review checklist and give an approve, revise, or redo verdict with specific feedback.