What problem does it solve?
This Skill helps you design A/B tests and experiments that produce trustworthy results instead of misleading guesses. It is useful when you need to compare versions of a page, feature, or message and want clear guidance on hypotheses, metrics, sample size, duration, and interpretation.
Core Features & Use Cases
- Experiment design: Defines test type, hypothesis, variants, traffic allocation, and implementation approach for A/B, A/B/n, split URL, and multivariate tests.
- Measurement planning: Guides selection of primary, secondary, and guardrail metrics so tests are tied to business outcomes and protected against harmful side effects.
- Statistical rigor: Helps estimate sample size, test duration, and significance thresholds while warning against early stopping and other common testing mistakes.
- Use cases: Plan a homepage headline test, evaluate whether a pricing page experiment has enough traffic, structure a signup form test around quantity versus lead quality, or decide whether a multivariate test is feasible.
Quick Start
Ask the ab-test-setup skill to design an experiment for the page or feature you want to test, including the hypothesis, metrics, sample size, duration, and decision criteria.