account-audit-and-scoring

What problem does it solve?

This Skill turns ad account audits from subjective opinions into a repeatable, evidence-based process. It helps teams quickly identify wasted spend, tracking gaps, weak bidding strategy, pacing issues, creative fatigue, and audience overlap across major ad platforms.

Core Features & Use Cases

• Structured audit workflow: Reviews account structure, conversion tracking health, wasted spend, bidding strategy fit, creative freshness, audience overlap, and budget pacing in a fixed order.
• Weighted scoring and grading: Converts pass and fail checks into a 0-100 score with letter grades so account health is easy to compare over time.
• Quick Wins prioritization: Ranks failed checks by severity and ease of fix so the highest-leverage actions rise to the top.
• Pulse metrics for simpler reporting: Surfaces Waste $, Demand Captured %, CPA trend, and impression-share diagnostics for teams that want more concrete operational signals.
• Use case: A media buyer can audit a Google Ads or Meta Ads account, prove which issues are costing money, and hand off remediation to the right specialist skill.

Quick Start

Ask the skill to audit my ad account for the last 30 days and return the weighted score, quick wins, and cited findings.