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account-audit-and-scoring

Audit ad accounts and compute evidence-based 0-100 performance scores.

Updated Aug 23, 2026
Search Tags:#performance marketing#conversion tracking#google ads#weighted scoring#meta ads#budget pacing#ad audit
One-click install
npx skills add https://github.com/ca-who-codes/Ultimate-Performance-Marketing-Google-Ads-Meta-ads-etc.- --skill account-audit-and-scoring
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: account-audit-and-scoring
Source: https://github.com/ca-who-codes/Ultimate-Performance-Marketing-Google-Ads-Meta-ads-etc.-/tree/main/skills/account-audit-and-scoring
Command: npx skills add https://github.com/ca-who-codes/Ultimate-Performance-Marketing-Google-Ads-Meta-ads-etc.- --skill account-audit-and-scoring

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill turns ad account audits from subjective opinions into a repeatable, evidence-based process. It helps teams quickly identify wasted spend, tracking gaps, weak bidding strategy, pacing issues, creative fatigue, and audience overlap across major ad platforms.

Core Features & Use Cases

  • Structured audit workflow: Reviews account structure, conversion tracking health, wasted spend, bidding strategy fit, creative freshness, audience overlap, and budget pacing in a fixed order.
  • Weighted scoring and grading: Converts pass and fail checks into a 0-100 score with letter grades so account health is easy to compare over time.
  • Quick Wins prioritization: Ranks failed checks by severity and ease of fix so the highest-leverage actions rise to the top.
  • Pulse metrics for simpler reporting: Surfaces Waste $, Demand Captured %, CPA trend, and impression-share diagnostics for teams that want more concrete operational signals.
  • Use case: A media buyer can audit a Google Ads or Meta Ads account, prove which issues are costing money, and hand off remediation to the right specialist skill.

Quick Start

Ask the skill to audit my ad account for the last 30 days and return the weighted score, quick wins, and cited findings.

Frequently Asked Questions about account-audit-and-scoring

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Google Ads and Meta Ads accounts for wasted spend?▼

An ad account audit identifies wasted spend by reviewing account structure, conversion tracking health, and budget pacing across Google Ads and Meta Ads. It applies cited pass/fail checks to pinpoint tracking gaps and weak bidding strategies costing money.

What is a weighted scoring model for ad account performance?▼

A weighted scoring model for ad account performance converts pass and fail checks into a 0-100 score with letter grades. This evidence-based process evaluates creative fatigue, audience overlap, and tracking health to make account status easy to compare over time.

Does this ad audit process work for Microsoft Ads, LinkedIn Ads, and TikTok Ads?▼

Yes, the ad audit process works for Microsoft Ads, LinkedIn Ads, and TikTok Ads. It evaluates multi-platform reviews covering structure, bidding strategy fit, creative freshness, and budget pacing across these major ad networks.

How do I prioritize quick wins after finding tracking gaps and audience overlap?▼

Prioritize quick wins by ranking failed audit checks by severity and ease of fix. This surfaces highest-leverage actions first, targeting critical issues like wasted spend, tracking gaps, and audience overlap for immediate remediation.

What's the best way to report CPA trend and demand captured during an ad audit?▼

The best way to report CPA trend and demand captured during an ad audit is using pulse metrics. These operational signals surface waste, demand captured percentage, CPA trend, and impression-share diagnostics for simpler, concrete team reporting.

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