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acquisition-channel-advisor

Evaluate acquisition channels using CAC, LTV, retention, NRR, and scalability metrics.

Updated Feb 16, 2026
Search Tags:#scalability#go-to-market#unit economics#acquisition channels#customer acquisition cost#lifetime value#marketing budget
One-click install
npx skills add https://github.com/MMXC/openclaw-back --skill acquisition-channel-advisor-mmxc
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: acquisition-channel-advisor
Source: https://github.com/MMXC/openclaw-back/tree/main/pm-skills/skills/acquisition-channel-advisor
Command: npx skills add https://github.com/MMXC/openclaw-back --skill acquisition-channel-advisor-mmxc

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps product managers and marketers make data-driven decisions about allocating marketing budgets by evaluating the performance of different customer acquisition channels. It prevents scaling unprofitable channels or killing potentially valuable ones prematurely.

Core Features & Use Cases

  • Channel Evaluation Framework: Analyzes unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability (magic number, volume).
  • Data-Driven Recommendations: Provides clear "Scale Aggressively," "Test & Optimize," or "Kill or Pause" recommendations with actionable steps.
  • Use Case: A PM needs to decide whether to increase spend on content marketing or paid social. This Skill guides them through analyzing the metrics for each channel to determine the optimal allocation of their budget.

Quick Start

Use the acquisition-channel-advisor skill to evaluate the performance of the 'Google Ads' acquisition channel.

Frequently Asked Questions about acquisition-channel-advisor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I evaluate customer acquisition channels using unit economics?▼

Evaluating customer acquisition channels requires analyzing unit economics like CAC and LTV, alongside customer quality and scalability metrics, to determine if a channel should be scaled, optimized, or paused.

What metrics are needed to optimize marketing spend across go-to-market channels?▼

Optimizing marketing spend requires data on customer acquisition cost, lifetime value, retention, net revenue retention, and scalability metrics to guide structured go-to-market budget allocation.

When should I scale or kill an acquisition channel?▼

Scale a channel when unit economics and customer quality metrics show strong payback and retention; kill or pause it when scalability drops and customer acquisition cost exceeds lifetime value.

How do I compare content marketing versus paid social for marketing budget allocation?▼

Compare channels by feeding their respective CAC, LTV, and retention data into a structured evaluation framework to generate data-driven recommendations for optimal marketing budget allocation.

Can I use this acquisition channel framework for any marketing scale?▼

Framework application requires specific input data including CAC, LTV, retention, NRR, and scalability metrics, ensuring structured channel evaluation works across varying marketing scales.

Why does scaling unprofitable acquisition channels happen prematurely?▼

Scaling unprofitable acquisition channels happens when marketing budgets are allocated without evaluating unit economics, customer quality, and scalability, leading to poor go-to-market decisions.

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