acquisition-channel-advisor

What problem does it solve? Deciding whether to scale, optimize, or kill a marketing acquisition channel is hard when you only look at vanity metrics or blended averages. This Skill applies a unit-economics lens so budget allocation decisions are grounded in CAC, LTV, payback period, and customer quality rather than gut feel. ## Core Features & Use Cases - Unit Economics Evaluation: Calculates channel-level CAC, LTV:CAC ratio, payback period, and Magic Number, then benchmarks them against blended metrics. - Customer Quality & Scalability Assessment: Analyzes cohort retention, NRR, ICP fit, addressable volume, and CAC trends per channel. - Decision Recommendations: Produces one of four structured recommendations (scale aggressively, test & optimize, kill or pause, invest to learn) with budget and monitoring guidance. - Use Case: A PM spending $15K/month on content marketing and $20K on Google Ads uses this Skill to compare both channels side by side and reallocate budget toward the one with 16:1 LTV:CAC. ## Quick Start Ask the agent to evaluate whether you should scale, test, or kill a specific acquisition channel using your spend, CAC, LTV, and retention data.