acquisition-channel-advisor

Analyze acquisition channels using unit economics and scalability metrics.

Updated Apr 28, 2026
One-click install
npx skills add https://github.com/roberttmadsen13-del/TOURney --skill acquisition-channel-advisor-roberttmadsen13-del
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: acquisition-channel-advisor
Source: https://github.com/roberttmadsen13-del/TOURney/tree/main/SKILLS/Product-Manager-Skills-main/skills/acquisition-channel-advisor
Command: npx skills add https://github.com/roberttmadsen13-del/TOURney --skill acquisition-channel-advisor-roberttmadsen13-del

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Evaluate acquisition channels through a structured lens of unit economics, customer quality, and scalability to prevent unprofitable growth and misallocated budgets.

Core Features & Use Cases

  • Channel economics framework: Assess CAC, LTV, payback, and LTV:CAC to compare channels.
  • Customer quality assessment: Evaluate churn, NRR, and ICP fit per channel.
  • Scalability & strategic fit: Measure magic number, addressable volume, and CAC trend to decide scale vs. test vs. kill.
  • Decision recommendations: Deliver 3-4 actionable recommendations (scale, test, or pause) with concrete steps to optimize mix.
  • Use Case: Compare Google Ads vs content marketing to reallocate budgets for sustainable growth.

Quick Start

Provide your channel data (spend, customers, CAC, LTV, churn, NRR) and I will evaluate unit economics, quality, and scalability to produce recommended actions.

Frequently Asked Questions about acquisition-channel-advisor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I evaluate acquisition channels to decide whether to scale or kill them?

Evaluate acquisition channels by analyzing unit economics like CAC, LTV, and payback alongside customer quality metrics such as churn and NRR to produce data-backed scale, test, or kill recommendations.

What metrics do I need to compare paid acquisition versus content marketing?

To compare channels effectively, you need to gather channel-level spend, customers, MRR, churn, and LTV data to compute unit economics, customer quality, and scalability metrics for each channel.

Why does my customer acquisition cost keep rising and how can I fix it?

Rising customer acquisition cost signals a scalability limit; you must analyze CAC trends, addressable volume, and magic number per channel to decide whether to test new channels or pause unprofitable ones.

When do I need to analyze channel economics and unit economics for marketing budget optimization?

You need to analyze channel economics when reallocating marketing budgets to prevent unprofitable growth, using unit economics like CAC, LTV, and payback periods to compare acquisition channels and optimize spend.

Does customer churn affect how I should scale my acquisition channels?

Customer churn directly impacts channel scaling decisions because high churn lowers customer quality and LTV, requiring you to assess retention and NRR per channel before committing more budget to scale.