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acquisition-channels

Identify, test, and scale customer acquisition channels using growth frameworks from Lenny's Podcast and Newsletter.

1.3k|169|Updated Jan 29, 2026
Search Tags:#go-to-market#growth#distribution#seo#attribution#acquisition channels#paid marketing
One-click install
npx skills add https://github.com/RefoundAI/lenny-skills --skill acquisition-channels
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: acquisition-channels
Source: https://github.com/RefoundAI/lenny-skills/tree/main/skills/acquisition-channels
Command: npx skills add https://github.com/RefoundAI/lenny-skills --skill acquisition-channels

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Choosing and scaling the right acquisition channels is one of the hardest growth problems: teams waste budget on saturated channels, scale paid spend before product-market fit, or spread effort across too many strategies. This Skill provides verified frameworks and guest insights from Lenny's Podcast and Newsletter to guide channel selection, testing, and scaling decisions.

Core Features & Use Cases

  • Channel Selection Frameworks: Apply the Seven Distribution Advantages, Growth Channel Dominance Matrix, and Content-Driven Growth 2x2 to pick channels that fit your product and audience.
  • Channel Health Audits: Detect saturation signals, evaluate payback periods by business type, and decide when to expand to new platforms.
  • Measurement & Attribution: Use the Marketing Measurement Triangulation Framework (MTA, MMM, CLS) and incrementality testing to validate true channel ROI.
  • Use Case: A B2B startup with flat growth asks whether to hire a growth marketer or invest in paid ads. The Skill walks through revenue-motion analysis (self-serve vs. sales-led), payback benchmarks, and the six B2B growth channels to recommend a sequenced plan.

Quick Start

Ask the agent to evaluate which acquisition channels fit your product and stage, and to flag any signs that your current channels are saturating.

Frequently Asked Questions about acquisition-channels

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose the right acquisition channel for my startup?▼

Start by identifying which of the seven distribution advantages your startup possesses, then pick one primary growth engine (performance marketing, virality, content/SEO, or sales) to become world-class at. Most successful startups found early users from a single strategy, not several.

When should a startup start spending on paid acquisition?▼

Scale paid acquisition only after product-market fit is validated, typically signaled by a free-to-paid conversion rate of at least 5%. Before that, use paid spend primarily as a learning mechanism for messaging and positioning tests.

How do I know if my acquisition channel is saturated?▼

Audit channels for diminishing returns, rising CAC, and flat conversion despite increased spend. Saturation signals mean you need a new distribution engine rather than incremental product fixes or more budget on the existing channel.

Should I hire a growth marketer or a sales leader first?▼

The hiring order depends on your revenue motion. If you rely on product-led self-service (trials, freemium, SEO), hire growth first; if revenue depends on high-touch sales, hire sales leadership before growth.

What is a good payback period for paid acquisition?▼

Benchmarks vary by business type: for B2C, under 1 month is great and under 6 months is good. Current market conditions demand consumer subscription companies pay back paid media within 6 months, with paid CAC tracked separately from blended metrics.

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