analytics-attribution

Analyzes marketing channel touchpoints using multiple attribution models.

3|2|Updated Mar 14, 2026

Search Tags:#marketing analytics #attribution #ROAS #channel performance #budget allocation #marketing measurement

Ready to run

npx skills add https://github.com/brainbytes-dev/everything-claude-marketing --skill analytics-attribution-brainbytes-dev

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-attribution
Source: https://github.com/brainbytes-dev/everything-claude-marketing/tree/main/skills/analytics/analytics-attribution
Command: npx skills add https://github.com/brainbytes-dev/everything-claude-marketing --skill analytics-attribution-brainbytes-dev

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand which marketing channels and campaigns are truly contributing to your business goals, enabling smarter budget allocation and performance optimization.

Core Features & Use Cases

Attribution Modeling: Analyzes various models (Last-Click, First-Click, Linear, Time-Decay, Position-Based, Data-Driven) to assign credit to different touchpoints.
Channel Performance Evaluation: Assesses the effectiveness of paid search, social, email, organic, and other channels.
Budget Optimization: Provides data-driven recommendations for allocating marketing spend.
Use Case: Determine if your increased investment in paid social is driving more conversions than your organic efforts, and adjust your budget accordingly.

Quick Start

Analyze the marketing attribution for our recent product launch campaign.

Frequently Asked Questions about analytics-attribution

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is marketing attribution and which models should I use to measure channel performance?▼

Marketing attribution models assign credit to different channels across the customer journey. You can compare last-click, first-click, linear, time-decay, position-based, and data-driven models to see which best reflects your funnel.

How do I allocate marketing budget across paid search, social, and organic channels?▼

Use attribution modeling to assess channel performance and ROAS. By comparing each channel's contribution to conversions, you can shift spend toward the highest-impact campaigns and optimize budget allocation data-drivenly.

Can I compare last-click vs data-driven attribution to see if paid social is driving conversions?▼

Yes. You can analyze attribution across multiple models side by side. Comparing last-click against data-driven attribution reveals whether paid social assists conversions or directly drives them, informing spend decisions.

What's the best way to measure ROAS for a multi-channel campaign launch?▼

Apply multi-touch attribution models like linear or time-decay to the campaign data. This evaluates channel contribution across all touchpoints rather than crediting only the final click, giving a more accurate ROAS picture.

Does this attribution model work for evaluating email and organic channels alongside paid media?▼

Yes. The Skill evaluates channel performance across paid search, social, email, and organic. It applies your chosen attribution model to all touchpoints so you can measure each channel's impact relative to the others.