roi-calculator

Calculate marketing ROI and ROAS by loading brand context, retrieving campaign history via the tracker, and executing the ROI calculator script to generate channel tables and attribution-shift reporting using last-touch, first-touch, linear, time-decay, and position-based models.

Compare attribution models for campaign performance by running side-by-side calculations of last-touch, first-touch, linear, time-decay, and position-based methods to observe how credit shifts across channels and impacts your blended ROI metrics.

Model budget reallocation scenarios and compute payback period by inputting campaign spend data and optional customer LTV to generate 2-3 scenario plans that justify and optimize your channel-level budget distribution.

Generate executive-ready reporting for channel-level ROI, ROAS, CPA, and CPL metrics by running the calculator to produce stakeholder summaries and visualization-ready tables aggregated into blended outcomes.

The ROI calculator works for any selected time period and conversion definition by applying multi-touch attribution models to your retrieved campaign history to measure performance across channels.