budget-optimizer

Allocates influencer marketing budgets across platforms, tiers, and campaign phases with ROI projections.

20|7|Updated May 30, 2025

Search Tags:#campaign planning #influencer marketing #scenario modeling #budget allocation #roi projection #cost benchmarks

Ready to run

npx skills add https://github.com/wanghaisheng/zhognhuayidian --skill budget-optimizer-wanghaisheng

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: budget-optimizer
Source: https://github.com/wanghaisheng/zhognhuayidian/tree/main/.specs/influencer-marketing-claude-skills-main/plan/budget-optimizer
Command: npx skills add https://github.com/wanghaisheng/zhognhuayidian --skill budget-optimizer-wanghaisheng

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams struggle to distribute influencer budgets efficiently across platforms, influencer tiers, and content types, often overspending on low-ROI placements or lacking data to justify budget requests to stakeholders. ## Core Features & Use Cases - Budget Allocation: Distributes total budget across platforms (Instagram, TikTok, YouTube), influencer tiers (nano to mega), and content types using industry cost benchmarks. - ROI Projection & Scenario Modeling: Forecasts reach, engagement, CPM, and ROAS, and compares conservative, recommended, and aggressive budget scenarios. - Mid-Campaign Reallocation: Analyzes performance variance and recommends shifting spend from underperformers to top performers. - Use Case: Given a $30,000 skincare launch budget targeting Gen Z, the skill produces a tier-by-platform allocation table with projected reach of 2.8M+ and a 3.5:1 ROI estimate. ## Quick Start Ask the assistant to optimize a specific dollar budget for an influencer campaign on your chosen platforms and target audience.

Frequently Asked Questions about budget-optimizer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I allocate an influencer marketing budget across platforms?▼

Start by defining your campaign goal, audience, and total budget, then split spend across platforms based on where your audience is most active. This skill distributes budget by platform, influencer tier, and content type using industry cost benchmarks, reserving 5-10% for contingency and 10-20% for content amplification.

How much do influencers cost by tier on Instagram, TikTok, and YouTube?▼

Nano influencers (1K-10K followers) typically cost $50-250 per Instagram post, while mega influencers (1M+) start at $10,000. TikTok micro-influencers run $200-1,000 per video, and YouTube dedicated videos range from $1,000 for micro creators to $30,000+ for mega channels.

What is a good ROI for an influencer marketing campaign?▼

A projected ROI of 3:1 or higher is generally considered healthy for influencer campaigns. The skill calculates ROI from expected reach, engagement rates, and EMV, then compares your projected CPM and CPE against industry averages to flag inefficiencies.

How do I reallocate influencer budget mid-campaign?▼

Compare planned versus actual spend, reach, and engagement for each influencer, then shift budget from underperformers to top performers with the highest ROI. The skill produces a reallocation table with expected impact on reach and overall campaign ROI.

What are common influencer budget allocation mistakes?▼

Common red flags include putting more than 40% of budget on a single influencer, paying CPMs well above industry average, skipping contingency funds, and ignoring paid amplification for top-performing content. Diversifying across tiers and negotiating multi-post packages reduces these risks.