campaign-roi-calculator

Calculate influencer campaign ROI and generate executive summaries from performance data.

20|6|Updated Feb 19, 2026

Search Tags:#performance reporting #financial analysis #roi #campaign analysis #influencer marketing #marketing metrics

Ready to run

npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill campaign-roi-calculator

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: campaign-roi-calculator
Source: https://github.com/archive-dot-com/creator-marketing-skills/tree/main/skills/campaign-roi-calculator
Command: npx skills add https://github.com/archive-dot-com/creator-marketing-skills --skill campaign-roi-calculator

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill automates the calculation of influencer campaign ROI and generates a leadership-ready narrative summary from raw performance data, eliminating hours of manual data compilation and analysis.

Core Features & Use Cases

Financial ROI Calculation: Computes ROAS, ROI percentage, and Cost Per Acquisition (CAC) using attributed revenue and total campaign spend.
Efficiency Metrics: Calculates CPM, CPE, CPC, and Cost Per Content Piece to benchmark campaign performance against alternatives.
Narrative Generation: Crafts a concise, executive-level summary highlighting key financial outcomes, comparisons to paid media, and actionable recommendations.
Use Case: A brand manager can input campaign spend, creator fees, product costs, impressions, engagements, and revenue data to instantly receive a report that proves the value of their influencer program to stakeholders.

Quick Start

Use the campaign-roi-calculator skill to analyze the performance of my recent influencer campaign using the provided data.

Frequently Asked Questions about campaign-roi-calculator

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I calculate influencer marketing ROI for executive reporting?▼

To calculate influencer marketing ROI, input campaign spend, revenue attribution, reach, and engagement metrics to automatically compute ROAS, ROI percentage, and CAC while generating a leadership-ready narrative summary.

What metrics are needed to analyze influencer campaign performance against paid media benchmarks?▼

Analyzing influencer campaign performance against paid media benchmarks requires comprehensive input on campaign spend, attributed revenue, impressions, engagements, and content volume to calculate efficiency metrics like CPM, CPE, and CPC.

Can I generate an executive summary directly from raw financial performance and engagement data?▼

Yes, you can generate an executive summary directly from raw data by analyzing financial performance, engagement metrics, and channel efficiency to produce a concise narrative highlighting key outcomes and actionable recommendations.

What is the best way to compare influencer campaign results to paid media efficiency?▼

The best way to compare influencer campaign results to paid media efficiency is calculating Cost Per Acquisition, CPM, CPE, and Cost Per Content Piece to benchmark campaign performance against alternative marketing channels.

Why do I need attributed revenue and total campaign spend to prove influencer marketing value?▼

You need attributed revenue and total campaign spend to prove influencer marketing value because these inputs are required to compute financial ROI calculations like ROAS and ROI percentage for stakeholder reports.