roi-calculator

Calculate ROI, ROAS, earned media value, and LTV-based ROI for influencer campaigns.

2.5k|345|Updated Dec 18, 2025

Search Tags:#data analysis #roi #financial reporting #campaign analysis #influencer marketing

Ready to run

npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill roi-calculator-aaron-he-zhu

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: roi-calculator
Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/main/influencer/report/roi-calculator
Command: npx skills add https://github.com/aaron-he-zhu/aaron-marketing-skills --skill roi-calculator-aaron-he-zhu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenge of measuring and communicating the return on investment (ROI) for influencer marketing campaigns, providing users with a comprehensive and customizable analysis.

Core Features & Use Cases

ROI Calculation: Offers direct ROI/ROAS, earned media value, and LTV-based ROI calculations.
Multi-Methodology Reporting: Generates reports using various ROI methodologies, including direct revenue, EMV, and LTV-based methods.
Customization: Allows users to select specific metrics and include detailed analysis for a tailored report.
Use Case: Ideal for comparing ROI across campaigns, evaluating influencer performance, or justifying campaign budgets.

Quick Start

Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach

Frequently Asked Questions about roi-calculator

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I calculate ROI for an influencer marketing campaign?▼

To calculate influencer marketing ROI, input your campaign spend and results data to generate a detailed financial analysis including direct ROI/ROAS, earned media value, and LTV-based ROI metrics.

What is the best way to measure earned media value for influencer campaigns?▼

Earned media value is measured by inputting campaign results data into the calculator, which processes the metrics using customizable methodologies to quantify the additional exposure value generated.

Can I compare ROI across multiple influencer campaigns?▼

Yes, comparing ROI across campaigns is a core use case, allowing you to evaluate influencer performance and justify campaign budgets by analyzing the generated comprehensive financial reports.

How does LTV-based ROI calculation work for marketing campaigns?▼

LTV-based ROI calculation works by factoring long-term customer value into the financial analysis, requiring campaign spend and results data to project lifetime revenue impact alongside direct returns.

What data do I need to generate a marketing campaign financial report?▼

You need to provide campaign spend and results data, such as the $25K spend, $72K revenue, and 2.1M reach shown in the quick start example, to output a comprehensive report with key metrics.