ad-extensions-assets-audit

Auditing Google Ads extensions involves evaluating account-level asset status to identify gaps in sitelinks, callouts, structured snippets, and images. This process highlights missing assets that negatively impact ad visibility and click-through rates.

You should check for four essential ad extension types: sitelinks, callouts, structured snippets, and image assets. Verifying these active assets ensures your ads occupy maximum screen real estate to drive higher click-through rates.

Yes, the audit requires the Porter Metrics MCP to execute status-filtered queries against active asset data in your Google Ads account. This connection is necessary to evaluate account-level asset status and identify missing extensions.

To find missing sitelinks and callouts, run an account-level audit that evaluates active asset data using status-filtered queries. This identifies gaps in your extensions and provides specific recommendations for adding missing assets.

Missing structured snippets reduce your ad's screen real estate, which negatively impacts visibility and click-through rates. Auditing your account-level asset status identifies these gaps and provides a clear plan to implement missing extensions for better performance.