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google-ads-ad-extension-audit

Audit Google Ads ad extensions across active Search campaigns and rank fixes.

13|Updated Mar 12, 2026
Search Tags:#audit#callouts#google-ads#ad-extensions#sitelinks#structured-snippets#ctr-improvement
One-click install
npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-ad-extension-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-ad-extension-audit
Source: https://github.com/eliasmalmsandberg/google-ads-skills/tree/main/skills/google-ads-ad-extension-audit
Command: npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-ad-extension-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Google Ads accounts often suffer from incomplete or outdated ad extension coverage, leading to wasted spend, poor CTR, and suboptimal Ad Rank. This skill identifies gaps in sitelinks, callouts, structured snippets, and other extension types across campaigns, flags underperforming assets, and delivers a prioritized fix list to maximize visibility and performance.

Core Features & Use Cases

  • Coverage matrix generation for all active campaigns across extension types.
  • Multi-layer audit checks (coverage, quality, and performance) with actionable recommendations.
  • Outputs a prioritized remediation plan suitable for rapid execution by optimization teams.

Quick Start

Analyze all active campaigns for extension coverage and request a prioritized remediation list.

Frequently Asked Questions about google-ads-ad-extension-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit Google Ads ad extensions for missing coverage across active campaigns?▼

Auditing Google Ads ad extensions evaluates sitelinks, callouts, structured snippets, call, and location assets across active Search campaigns to identify coverage gaps. The process applies an extension-coverage matrix and multi-layer checks to flag incomplete assets.

Why does Google Ads CTR drop when ad extensions are incomplete or outdated?▼

Google Ads CTR drops with incomplete ad extensions because missing sitelinks, callouts, or structured snippets reduce ad visibility and lower Ad Rank. An extension audit identifies these underperforming assets and prioritizes fixes to restore CTR.

What is the best way to prioritize Google Ads extension fixes for maximum Ad Rank impact?▼

Prioritizing Google Ads extension fixes requires ranking remediation actions by their projected CTR and Ad Rank impact. An extension audit enforces a formal output format that evaluates all extension types and delivers a prioritized fix list for optimization teams.

Can I audit all Google Ads extension types including sitelinks, callouts, and lead forms at once?▼

You can audit all Google Ads extension types simultaneously by applying a coverage matrix to active Search campaigns. The audit evaluates sitelinks, callouts, structured snippets, call extensions, lead forms, image, price, promotion, and location extensions together.

Does incomplete Google Ads extension coverage affect wasted spend and suboptimal Ad Rank?▼

Incomplete Google Ads extension coverage causes wasted spend and suboptimal Ad Rank by failing to display relevant sitelinks, callouts, and structured snippets. A formal audit identifies these coverage gaps and outputs a remediation plan to maximize performance.

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