adcp-advertising

Automate multi-channel ad campaign creation by using AdCP tasks to discover inventory, compare products, create media buys, and sync creatives across display, video, CTV, and audio. It orchestrates targeting, budgeting, and multi-channel packaging with authentication where required.

Manage and track ad creatives across campaign packages by using sync_creatives and list_creatives tasks to upload, assign, and monitor creative performance. This allows you to oversee creative assets and evaluate delivery by package within your multi-channel campaigns.

Budget reallocation and pacing controls are supported for live campaigns through the update_media_buy task. You can optimize multi-channel campaigns by adjusting budgets and coordinating pacing based on real-time performance metrics from get_media_buy_delivery.

To discover advertising inventory and compare pricing options, you need to use the get_products task to retrieve available products. This enables you to select options that match your budget and goals before creating a media buy.

Performance tracking for programmatic audio and CTV campaigns works by polling the get_media_buy_delivery task to retrieve live metrics. This allows you to monitor delivery, evaluate package performance, and trigger optimizations like budget reallocation across channels.

When launching campaigns across display, video, and audio simultaneously, limitations may arise from required platform authentications and specific creative format constraints. You must verify compatible creative formats using list_creative_formats before orchestrating multi-channel packaging.