What problem does it solve?
This Skill helps you diagnose why your Amazon Ads are underperforming by auditing Sponsored Products, Sponsored Brands, Sponsored Display, and basic Amazon DSP structure, targeting, and performance discipline.
Core Features & Use Cases
- Amazon Ads Health Score (0–100) with actionable findings across campaign structure, search-term harvesting/negatives, ACOS/TACOS discipline, bid/budget management, Sponsored Brands and Sponsored Display practices, and Brand Analytics usage.
- Search-term harvesting workflow to promote converting Auto terms into Manual campaigns while building negative keyword/product targeting to prevent waste and cannibalization.
- ACOS/TACOS target enforcement including margin-based target logic, trend checks, coupon/deal stacking flags, and bid day-parting guidance for purchase/add-to-cart timing gaps.
- Portfolio and funnel coverage review ensuring ASIN-level coverage, correct Auto vs Manual mix, and consistent campaign naming/convention patterns.
Quick Start
Use the ads-amazon skill to generate a complete Amazon Ads findings report and action plan from your exported Amazon Advertising reports for the last 60 days.