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amazon-negative-keywords

Analyze Amazon PPC search term reports to classify negative keyword candidates.

42|11|Updated Apr 18, 2026
Search Tags:#negative keywords#search term analysis#ad spend optimization#Amazon PPC#PPC management
One-click install
npx skills add https://github.com/liangdabiao/Amazon-Skills-Liang --skill amazon-negative-keywords-liangdabiao
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: amazon-negative-keywords
Source: https://github.com/liangdabiao/Amazon-Skills-Liang/tree/main/skills/amazon-negative-keywords
Command: npx skills add https://github.com/liangdabiao/Amazon-Skills-Liang --skill amazon-negative-keywords-liangdabiao

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill manages negative keywords for Amazon PPC ads, reducing wasted ad spend by eliminating irrelevant search terms and improving campaign efficiency and profitability.

Core Features & Use Cases

  • Search Term Analysis: Identifies and classifies negative keyword candidates from search term reports.
  • Keyword Classification: Categorizes keywords into unrelated, low-converting, or competitor-related types.
  • Campaign-Level vs. Ad Group-Level Strategies: Provides recommendations for setting negative keywords at both campaign and ad group levels.
  • Exact vs. Phrase Negative Matching: Offers a decision-making framework for choosing the appropriate type of negative matching.
  • Estimation of Savings: Calculates the estimated savings from implementing negative keywords.
  • Ongoing Management: Suggests a workflow for continuous management and review of negative keywords.
  • Use Case: A user with an Amazon PPC campaign looking to optimize ad spend and increase profitability would use this Skill to analyze their search term report and identify keywords to add as negatives.

Quick Start

Analyze my Amazon search term report. I spend $2000 a month on PPC, with an ACoS of 40%. Help me find negative keywords to cut waste.

Frequently Asked Questions about amazon-negative-keywords

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find negative keywords for my Amazon PPC campaigns?▼

To find negative keywords for Amazon PPC campaigns, you analyze search term reports to identify and classify irrelevant, low-converting, or competitor-related search terms that waste ad spend.

What is the difference between exact and phrase negative matching in Amazon PPC?▼

Exact negative matching blocks the specific search term, while phrase negative matching blocks any search query containing that phrase, and this Skill provides a decision framework to choose the appropriate type.

How to calculate estimated savings from Amazon PPC negative keywords?▼

Calculate estimated savings from negative keywords by analyzing your search term report to identify wasted spend on irrelevant queries, which this Skill uses to project the financial impact of adding those negatives.

Should I set Amazon negative keywords at the campaign or ad group level?▼

You should set negative keywords at either the campaign or ad group level depending on your targeting scope, and this Skill provides strategic recommendations for choosing between both levels.

How do I manage Amazon PPC search terms to lower ACoS?▼

Manage Amazon PPC search terms to lower ACoS by continuously analyzing search term reports, classifying wasteful queries into negative keywords, and following an ongoing review workflow to eliminate irrelevant ad spend.

Do I need a search term report to optimize Amazon PPC ad spend?▼

Yes, you need a search term report to optimize Amazon PPC ad spend, because this Skill requires user-provided reports to identify irrelevant queries, classify negative keyword candidates, and estimate savings.

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