ads-manager

Create and optimize Amazon KDP Sponsored Products campaigns with ACoS analysis and bid management.

3|6|Updated Apr 24, 2026
One-click install
npx skills add https://github.com/hoanghd218/claude-ai-mastery --skill ads-manager-hoanghd218
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-manager
Source: https://github.com/hoanghd218/claude-ai-mastery/tree/main/aws-kdp/.claude/skills/ads-manager
Command: npx skills add https://github.com/hoanghd218/claude-ai-mastery --skill ads-manager-hoanghd218

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps KDP publishers avoid inefficient Amazon advertising spend by creating structured Sponsored Products campaigns, calculating profitable bidding limits, and continuously optimizing ad performance.

Core Features & Use Cases

  • Campaign Strategy: Builds launch-ready Amazon Ads structures with auto, exact, phrase, and category targeting based on KDP economics.
  • Keyword Optimization: Researches keyword tiers, applies negative keywords, and harvests high-performing search terms for campaign growth.
  • Performance Iteration: Reviews advertising metrics and recommends bid changes, pauses, and scaling actions to improve ACoS.

Quick Start

Use the ads-manager skill to create a launch advertising plan for my KDP book with its book ID and daily budget.

Frequently Asked Questions about ads-manager

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize Amazon KDP Sponsored Products campaigns to lower ACoS?

To lower ACoS in Amazon KDP Sponsored Products campaigns, you must calculate profitable bidding limits, apply negative keyword management, and iteratively adjust bids or pause underperforming targets based on performance metrics.

What's the best way to structure a KDP book launch advertising plan on Amazon?

The best way to structure a KDP book launch advertising plan is to build campaign architectures using auto, exact, phrase, and category targeting based on your specific KDP book economics and daily budget constraints.

How does keyword research improve Amazon Ads performance for KDP publishers?

Keyword research improves Amazon Ads performance by identifying keyword tiers, applying negative keywords to reduce wasted spend, and harvesting high-performing search terms to scale campaign growth and profitability.

Can I integrate the Amazon Ads API directly for automated PPC campaign optimization?

Yes, automated PPC campaign optimization can be achieved through optional Amazon Ads API integration, allowing you to programmatically manage Sponsored Products, review advertising metrics, and execute bid changes.

Why does my KDP advertising spend keep increasing without generating profitable book sales?

KDP advertising spend increases without profitable sales when campaigns lack structured bidding limits, proper negative keyword management, and continuous performance iteration to maintain a target ACoS.

When do I need to use negative keyword management in my Amazon Ads campaigns?

You need negative keyword management in Amazon Ads campaigns when irrelevant search terms trigger your ads, wasting spend and increasing your ACoS instead of driving profitable KDP book sales.