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amazon-ads-optimizer

Optimize Amazon Ads campaigns with ACOS/TACOS analysis and search term mining.

1|Updated Mar 7, 2026
Search Tags:#ecommerce#ppc#campaign optimization#acos#amazon ads#sponsored products
One-click install
npx skills add https://github.com/Synter-Media-AI/free-skills --skill amazon-ads-optimizer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: amazon-ads-optimizer
Source: https://github.com/Synter-Media-AI/free-skills/tree/main/skills/amazon-ads-optimizer
Command: npx skills add https://github.com/Synter-Media-AI/free-skills --skill amazon-ads-optimizer

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps advertisers optimize their Amazon ad campaigns, reduce wasted spend, and improve profitability by analyzing performance metrics and implementing data-driven strategies.

Core Features & Use Cases

  • Campaign Optimization: Fine-tune Sponsored Products, Brands, and Display campaigns.
  • ACOS/TACOS Analysis: Understand profitability and overall advertising health.
  • Search Term Mining: Identify high-converting keywords and eliminate irrelevant search terms.
  • Use Case: An Amazon seller wants to lower their Advertising Cost of Sales (ACOS) from 45% to a target of 30%. They can use this Skill to analyze their search term reports, adjust bids, pause underperforming keywords, and optimize targeting to achieve their goal.

Quick Start

Use the amazon-ads-optimizer skill to analyze my search term report from the last 30 days and identify keywords to add as negatives.

Frequently Asked Questions about amazon-ads-optimizer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I lower my Amazon ACOS and reduce wasted ad spend?▼

To lower Amazon ACOS, you analyze search term reports to identify high-converting keywords, adjust bids strategically, and add negative targeting for irrelevant terms to reduce wasted spend and improve profitability.

What is the difference between ACOS and TACOS in Amazon campaign optimization?▼

ACOS measures direct advertising profitability, while TACOS evaluates overall advertising health by comparing ad spend to total sales. Analyzing both metrics ensures your Amazon Sponsored Products campaigns support broader business growth.

How do I mine search terms to improve Amazon Sponsored Products performance?▼

Search term mining identifies high-converting customer queries from your Amazon reports. You extract these profitable terms to add as exact match keywords and eliminate irrelevant queries as negative keywords to optimize targeting.

Can I optimize Amazon Sponsored Brands and Display campaigns with this approach?▼

Yes, this approach fine-tunes Amazon Sponsored Brands and Display campaigns alongside Sponsored Products by applying specific Amazon Ads formulas and benchmark data to select optimal bid strategies and campaign structures.

What is the best way to structure Amazon Ads campaigns for better profitability?▼

The best way to structure Amazon Ads for profitability is implementing data-driven strategies based on ACOS/TACOS analysis, organizing campaigns by product performance, and continuously refining bid strategy and keyword targeting.

When should I pause underperforming keywords in my Amazon advertising campaigns?▼

You should pause underperforming keywords when your ACOS/TACOS analysis reveals they consistently generate wasted spend without profitable conversions, allowing budget reallocation to high-converting search terms and better targeting.

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