ads-apple

Score Apple Ads campaigns on structure, bids, CPP, and attribution health.

Updated Jun 1, 2026
One-click install
npx skills add https://github.com/Nikolaj-Storm/Mad-Minds --skill ads-apple-nikolaj-storm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-apple
Source: https://github.com/Nikolaj-Storm/Mad-Minds/tree/main/claude-ads/skills/ads-apple
Command: npx skills add https://github.com/Nikolaj-Storm/Mad-Minds --skill ads-apple-nikolaj-storm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Apple Ads campaigns in ASA are complex, with fragmented data across placements, CPP variants, and MMP integrations, making it difficult to gauge health and optimize ROI without a structured analysis.

Core Features & Use Cases

  • End-to-end ASA health assessment covering campaign structure, bid health, CPP deployment, AAK attribution, and MMP integration health.
  • TAP coverage evaluation across Search Results, Search Tab, Today Tab, and Product Pages, with country-level benchmarks and actionable recommendations.
  • Generates an ASA Health Score and a prioritized action plan for optimization.

Quick Start

Run a full ASA deep analysis using exported Apple Ads data and MMP connections to produce a health score and improvement plan.

Frequently Asked Questions about ads-apple

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I evaluate Apple Ads campaign health and optimize ASA ROI?

To evaluate Apple Ads campaign health, you must assess campaign architecture, bid strategy health, CPP deployment, and AdAttributionKit integration. This generates a comprehensive ASA Health Score to identify optimization gaps across Search Results and Product Pages.

What is an ASA Health Score and how does it assess Apple Search Ads performance?

An ASA Health Score is a structured assessment metric that evaluates Apple Search Ads performance by scoring bid health, CPP usage, and MMP postbacks. It provides a prioritized action plan to optimize TAP coverage and KPI alignment with 2025-2026 benchmarks.

How do I check AdAttributionKit integration and MMP postbacks for ASA campaigns?

Checking AdAttributionKit integration and MMP postbacks involves verifying attribution settings and SKAN configurations within your Apple Ads campaigns. You must validate MMP health to ensure accurate ad attribution data across all Apple Search Ads placements.

Does this ASA optimization approach evaluate CPP variants and TAP coverage?

Yes, this ASA optimization approach evaluates CPP variants and TAP coverage across Search Results, Search Tab, Today Tab, and Product Pages. It checks campaign architecture and CPP deployment to ensure comprehensive placement coverage and budget pacing.

What data do I need to run a full Apple Ads deep analysis?

To run a full Apple Ads deep analysis, you need exported Apple Ads data and active MMP connections. These inputs allow the assessment of bid strategy health, budget pacing, and AdAttributionKit integration to generate an actionable improvement plan.